A great way to capture never before seen perspectives and aerial images of landscapes, cities, events, and recently, real estate. Video is now a necessity when marketing, campaigning or advertising anything, and drone footage makes it one step easier.

Ellenbogen Creative Media has been flying drones since 2013 and is one of the premier drone operating companies in the area. With drones available in virtually every store, and so many hobbyists buying drones to shoot videos for events and real estate, the market has become flooded with drone operators. Due to safety, privacy, and legal issues, not just anyone can operate and use a drone for business applications. Drone flying may look simple but crashes are common and there are rules that every pilot must obey.

Ellenbogen offers a professional team of FAA experienced drone operating pilots as they are an early adopter of the technology. Ellenbogen assures that you receive the best quality and footage available.

The Williams Lake Project in Rosendale is where real estate drone footage is being used locally. This type of 4K video footage helps market its property in a more interactive way than a map or blueprint ever could. Footage from before, during, and after construction, shows progress and gives potential buyers the ability to compare and contrast the location through the constantly changing seasons (as seen in the video above). The team at Ellenbogen has been working alongside the Williams Lake Project to capture aerial video and photography showcasing what the beautiful lake property will soon be. Their skills are unmatched and offer viewpoints from different times of the year to help potential customers see their ideas in real-time.

The vision of the Williams Lake Project is simple: To sustainably redevelop the former Williams Lake Hotel property as a Resort Spa and Residential Community focused on health, wellness and outdoor recreation. The goal is to keep this land accessible for research, teaching, and enjoyment like running and biking. With a property of roughly eight hundred acres, a footprint of this size starts to blur into a green and blue mush of water of land. Drone footage makes it possible to see the detail of the property, the texture of the trees, and the calmness of the lake up close. The Wallkill Rail Trail, views from the summit, and footage of the chilly, dark caves suddenly become alive, and a place worthy of a visit. Visual storytelling gives this and any property an edge, elevating it above competing two dimensional sales pitches, and real estate photos. Drone footage give viewers a way to see not just the property itself but its surrounding neighborhood, and relative location to a nearby city center. Having the accessibility to visit a property without ever actually having to set foot on it expands the real estate market vastly.

When selling a property or documenting something through all of its stages, drone footage is a necessary tool. Ellenbogen Creative Media can give you that birds eye view so you too can advertise your business, event, or property from a new perspective. Contact us at (845) 339-9600 or info@ellenbogen.com

L’Eplattenier, Emile, et al. “Real Estate Drone Photography & Video Guide 2018.” Fit

Small Business, 22 May 2018, fitsmallbusiness.com/real-estate-drone-photography/.

Martin, Jimmy. “Williams Lake Resort Community Vision.” Williams Lake Project –

Rosendale, NY, 14 Mar. 2018, www.williamslakeproject.com/.

As the Spring homebuying season picks up, many realtors are choosing to market their homes to potential buyers using aerial still images and video content captured on drones. Drone footage is changing the way realtors and homeowners, and commercial landlords market property in all regions around the country. For example, drone photography and videography lets anyone create stunning, realistic aerial images at a low cost. This allows potential homebuyers to get an idea of what the home looks like inside and out before purchasing or seeing the house in-person. The use of drones when marketing a home or commercial building can also generate buzz for local real estate agencies and the realtors who work with them, as it sets them apart from others attempting to sell property in a specific area.

According to TechHelpline, 770,000 drones are currently registered with the FAA for use with real estate photography and beyond (http://www.techhelpline.com/drones-real-estate-marketing/). This proves that drone imaging is a powerful tool and will become essential to marketing real estate properties and beyond. Drone usage can also be a great tool for inspecting areas of a home which were difficult to examine before, such as roofs and chimneys. It can also be useful when capturing images inside a property with large ceilings and high floors.

Recently, the team at Ellenbogen Creative Media was hired by one of the Hudson Valley’s largest real estate companies to work with one of their clients and our FAA licensed drone pilots and create  a video about a local property for sale in Accord, NY. The house is on a large-scale property of over 130 acres. The home gave the Ellenbogen staff the opportunity to capture footage from hundreds of feet in the air. When filming content, it was important to the real estate agent that we operate the drone in the Spring so we could get a clear image of the woodlands without having views blocked by the nearby trees. Since the home also features a swimming pool, multiple gardens, and a sprawling forest in the backyard, it was essential to have drones film the entire property to capture everything it has to offer future buyers. The final video featuring this property will be edited into a two minute piece and will be featured on social media and multiple real estate listings. To find out how drone usage can help you market your real estate property, please contact, give us a call at 845-338-4336 or email us at info@ellenbogen.com.

Ellenbogen is at it again! This time, the crew traveled to Albany, NY to spend the day working with Digital Marketing Training Group, also known as DMTG. Throughout the day, the Ellenbogen Creative Media Team filmed promotional content for DMTG which will be featured on their website. DMTG aims to provide aspiring entrepreneurs with the knowledge and resources to lead their own marketing agencies no matter what type of experience they have in the field. The organization holds frequent, in-person classes in topics such as Search Engine Optimization, Content Marketing, and building an online presence.

The video featured an on-camera discussion from upper-level executives about the services offered and the need for digital marketing in today’s economy. Founder Kris Roglieri and Marketing Director Joe Shaffer spoke directly about how digital marketing is important for all businesses when attempting to sell a service or product to the public, as well as how DMTG keeps up with the latest trends in the industry to serve their graduates and their clients in the best ways possible. The crew at Ellenbogen created a single camera setup for the videos and featured an array of sound and lighting equipment which produced smooth, clean content that will enhance DMTG’s online presence. They also utilized a Ronin-M gimbal stabilizer for b-roll footage of the staff working to achieve success in their everyday duties.

The team at Digital Marketing Training Group has over 75 years of combined digital marketing experience.  Many of the program’s graduates operate out of Albany and the surrounding areas. Founder and entrepreneur Kris Roglieri saw a need for a program which could provide those looking to promote businesses through online marketing tactics with the sources they would need to launch their careers.The staff at DMTG provides graduates of the program with support in generating tangible results for their clients, which can include anything from web design to technical support and analytics. DMTG’s training encourages graduates to gain clientele and run their business at their own pace while having 24/7 access to the supports they provide after the end of the program.

Digital marketing is extremely important since many people are turning to devices such as smartphones and computers for their business, entertainment, and lifestyle needs. Consumers are using internet resources to become informed about various products and services now more than ever, which means many businesses have the opportunity to reach audiences who they usually do not target or reach in their campaigns. While traditional marketing methods continue to reach the same audiences with the messaging, digital marketing and advertising strategies may be the way to go when selling a product to future consumers.

To find out more about the Digital Marketing Training Group and their work, visit their website at https://www.digitalmarketingbusiness.com.  

On Thursday, April 12, the Hudson Valley Economic Development Corporation and the Hudson Valley Gateway Association of Realtors hosted a unique event titled, ‘Visionaries: A Look into the Future of Commercial Real Estate’. The organizing parties provided over 400 guests with opportunities to network over light refreshments and hear a lecture/discussion on the future of the commercial real estate market in the Hudson Valley. The discussion was facilitated by HVEDC President/CEO Laurence P. Gottlieb and Richard Haggerty of the Hudson Valley Gateway Association of Realtors (HVGAR) at Marist College.

Guests of the event had the opportunity to speak directly with a panel of ten individuals representing various facets of the real estate industry. They each displayed a strong background in a unique facet of commercial real estate and provided guests with insights into how Hudson Valley residents may live and work over the next few years. Some of the topics mentioned throughout the discussion included the increasing changes in technology and lifestyle and how they could affect real estate in the Hudson Valley area. For example, various panelists specified how more commercial spaces should follow a model which provides a close proximity of services to office spaces.

This discussion also emphasized the importance of adapting real estate to the ways consumers live in the modern world by providing office spaces with services they may need. The panel mentioned multiple times how office spaces in the Hudson Valley should change the way they are setup to attract more diverse communities to the Hudson Valley. This was best stated during the discussion when co-moderator Richard Haggerty mentioned, “We need to take all the best ideas we have an act on them. We need to act; we need to adapt. Change is happening quickly, and we can’t afford to wait forever.”

Ellenbogen Creative Media, based out of Kingston, NY, recorded still and video footage, as well as interviews, at this event. We captured the entire event but the final product will be a two minute video to recap and promote the event for 2019, as well as encourage attendance and gain corporate sponsorship for the next event. Sponsorship for this year’s event was provided by local organizations such as Think Dutchess: Alliance for Business, Townsquare Media, Hudson Valley Magazine, and Taste NY.

Orange County Executive Steve Neuhaus gave a State of the County Address on Wednesday, April 10. This is the fifth State of the County Address Neuhaus has given to discuss the progress being made in Orange County affairs. He was introduced by good friend Arnold Amthor, the Town of Montgomery and Village of Maybrook Police Chief. Overall, the address highlighted the many accomplishments of the past year, as well as his visions for the future of Orange County. Neuhaus has been working with the local legislature over the past year to ensure that Orange County will remain stronger than ever.

A few of the accomplishments highlighted throughout the address are as follows: New classes were added to BOCES programs in the fields of Health Career Training and English as a second language. Stewart International Airport saw a spike in job creation thanks to the addition of Norwegian Airlines. The airport also saw a 63 percent increase in passenger volume. The county has also launched a new campaign aiming to inform local parents, students, educators, and law enforcement about the dangers of sexting and cyberbullying. Additionally, property values in the county are on the rise and sales tax revenue rose $15 million dollars in value between 2016 and 2017.

The county will be implementing new initiatives over the next year to stay successful as well. Currently, the county is working with local medical providers to reduce health costs for local residents and focus on areas of health which were not specified in care before. In addition, the county will be implementing a program which allows drones to fly in medicine, such as epipens, to those without easy access to those medications. County Executive Neuhaus will also create a program to develop labor and trade apprenticeship requirements for those working on publicly financed construction projects.

Ellenbogen Creative Media, based out of Kingston, NY, was responsible for gathering live, multi-camera footage of this event. This is Ellenbogen’s third year working with Orange County to film this event in conjunction and under the direction of Focus Media of Goshen, NY. Ellenbogen recorded the event via the Livestream Live Broadcasting website. Footage of the event was also shared on Orange County’s Government Website in its entirety.  It was recorded in High Definition and Livestreamed for a large viewing audience. The footage from this event was also edited into roughly a two minute news reel video with a next-day turnaround by Ellenbogen’s own Steven Miele to ensure the content was released to the public in a timely manner. The Orange County State of the County Address was broadcasted live between two different cameras for a smooth, seamless look.

For those not familiar with Live streaming, this is the concept of watching news happen as it is being filmed. Media, such as video content, is broadcasted in real time to viewers online or via social media in an effort to help them experience events as they are happening in real time. Live streaming is essential in political events and campaigns since it can ensure transparency between government officials and constituents in ways that other forms of media cannot. Live streaming also enables government officials to share information with people in a timely manner and helps them stay up-to-date on what is happening in their community and around the world.

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