Ellenbogen is at it again! This time, the crew traveled to Albany, NY to spend the day working with Digital Marketing Training Group, also known as DMTG. Throughout the day, the Ellenbogen Creative Media Team filmed promotional content for DMTG which will be featured on their website. DMTG aims to provide aspiring entrepreneurs with the knowledge and resources to lead their own marketing agencies no matter what type of experience they have in the field. The organization holds frequent, in-person classes in topics such as Search Engine Optimization, Content Marketing, and building an online presence.

The video featured an on-camera discussion from upper-level executives about the services offered and the need for digital marketing in today’s economy. Founder Kris Roglieri and Marketing Director Joe Shaffer spoke directly about how digital marketing is important for all businesses when attempting to sell a service or product to the public, as well as how DMTG keeps up with the latest trends in the industry to serve their graduates and their clients in the best ways possible. The crew at Ellenbogen created a single camera setup for the videos and featured an array of sound and lighting equipment which produced smooth, clean content that will enhance DMTG’s online presence. They also utilized a Ronin-M gimbal stabilizer for b-roll footage of the staff working to achieve success in their everyday duties.

The team at Digital Marketing Training Group has over 75 years of combined digital marketing experience.  Many of the program’s graduates operate out of Albany and the surrounding areas. Founder and entrepreneur Kris Roglieri saw a need for a program which could provide those looking to promote businesses through online marketing tactics with the sources they would need to launch their careers.The staff at DMTG provides graduates of the program with support in generating tangible results for their clients, which can include anything from web design to technical support and analytics. DMTG’s training encourages graduates to gain clientele and run their business at their own pace while having 24/7 access to the supports they provide after the end of the program.

Digital marketing is extremely important since many people are turning to devices such as smartphones and computers for their business, entertainment, and lifestyle needs. Consumers are using internet resources to become informed about various products and services now more than ever, which means many businesses have the opportunity to reach audiences who they usually do not target or reach in their campaigns. While traditional marketing methods continue to reach the same audiences with the messaging, digital marketing and advertising strategies may be the way to go when selling a product to future consumers.

To find out more about the Digital Marketing Training Group and their work, visit their website at https://www.digitalmarketingbusiness.com.  

On Thursday, April 12, the Hudson Valley Economic Development Corporation and the Hudson Valley Gateway Association of Realtors hosted a unique event titled, ‘Visionaries: A Look into the Future of Commercial Real Estate’. The organizing parties provided over 400 guests with opportunities to network over light refreshments and hear a lecture/discussion on the future of the commercial real estate market in the Hudson Valley. The discussion was facilitated by HVEDC President/CEO Laurence P. Gottlieb and Richard Haggerty of the Hudson Valley Gateway Association of Realtors (HVGAR) at Marist College.

Guests of the event had the opportunity to speak directly with a panel of ten individuals representing various facets of the real estate industry. They each displayed a strong background in a unique facet of commercial real estate and provided guests with insights into how Hudson Valley residents may live and work over the next few years. Some of the topics mentioned throughout the discussion included the increasing changes in technology and lifestyle and how they could affect real estate in the Hudson Valley area. For example, various panelists specified how more commercial spaces should follow a model which provides a close proximity of services to office spaces.

This discussion also emphasized the importance of adapting real estate to the ways consumers live in the modern world by providing office spaces with services they may need. The panel mentioned multiple times how office spaces in the Hudson Valley should change the way they are setup to attract more diverse communities to the Hudson Valley. This was best stated during the discussion when co-moderator Richard Haggerty mentioned, “We need to take all the best ideas we have an act on them. We need to act; we need to adapt. Change is happening quickly, and we can’t afford to wait forever.”

Ellenbogen Creative Media, based out of Kingston, NY, recorded still and video footage, as well as interviews, at this event. We captured the entire event but the final product will be a two minute video to recap and promote the event for 2019, as well as encourage attendance and gain corporate sponsorship for the next event. Sponsorship for this year’s event was provided by local organizations such as Think Dutchess: Alliance for Business, Townsquare Media, Hudson Valley Magazine, and Taste NY.

Orange County Executive Steve Neuhaus gave a State of the County Address on Wednesday, April 10. This is the fifth State of the County Address Neuhaus has given to discuss the progress being made in Orange County affairs. He was introduced by good friend Arnold Amthor, the Town of Montgomery and Village of Maybrook Police Chief. Overall, the address highlighted the many accomplishments of the past year, as well as his visions for the future of Orange County. Neuhaus has been working with the local legislature over the past year to ensure that Orange County will remain stronger than ever.

A few of the accomplishments highlighted throughout the address are as follows: New classes were added to BOCES programs in the fields of Health Career Training and English as a second language. Stewart International Airport saw a spike in job creation thanks to the addition of Norwegian Airlines. The airport also saw a 63 percent increase in passenger volume. The county has also launched a new campaign aiming to inform local parents, students, educators, and law enforcement about the dangers of sexting and cyberbullying. Additionally, property values in the county are on the rise and sales tax revenue rose $15 million dollars in value between 2016 and 2017.

The county will be implementing new initiatives over the next year to stay successful as well. Currently, the county is working with local medical providers to reduce health costs for local residents and focus on areas of health which were not specified in care before. In addition, the county will be implementing a program which allows drones to fly in medicine, such as epipens, to those without easy access to those medications. County Executive Neuhaus will also create a program to develop labor and trade apprenticeship requirements for those working on publicly financed construction projects.

Ellenbogen Creative Media, based out of Kingston, NY, was responsible for gathering live, multi-camera footage of this event. This is Ellenbogen’s third year working with Orange County to film this event in conjunction and under the direction of Focus Media of Goshen, NY. Ellenbogen recorded the event via the Livestream Live Broadcasting website. Footage of the event was also shared on Orange County’s Government Website in its entirety.  It was recorded in High Definition and Livestreamed for a large viewing audience. The footage from this event was also edited into roughly a two minute news reel video with a next-day turnaround by Ellenbogen’s own Steven Miele to ensure the content was released to the public in a timely manner. The Orange County State of the County Address was broadcasted live between two different cameras for a smooth, seamless look.

For those not familiar with Live streaming, this is the concept of watching news happen as it is being filmed. Media, such as video content, is broadcasted in real time to viewers online or via social media in an effort to help them experience events as they are happening in real time. Live streaming is essential in political events and campaigns since it can ensure transparency between government officials and constituents in ways that other forms of media cannot. Live streaming also enables government officials to share information with people in a timely manner and helps them stay up-to-date on what is happening in their community and around the world.

Our new fall semester interns have arrived!  We are very excited to work with another great group from SUNY New Paltz!  First up is senior, Samantha Pritchard, Digital Media Production major.

 

“To say my first day interning at Ellenbogen Creative Media started off with a bang would be an understatement. Not only was I instantly greeted with the friendly and hilarious cast of employees; I also witnessed a very rare light bulb explosion (and minor fire thereafter)!

To be honest, I was incredibly nervous walking into the building this morning, since I have never had and internship before. Those anxious fears were not long-lived, though, because everyone working here is very helpful and kind. Everyone welcomed any questions I asked and I can tell they were eager to help me learn.

Originally I was expecting a slow first day filled with learning where everything was, doing my paperwork, and watching everyone else go about their daily tasks.

Boy, was I wrong.

Only thirty minutes into the day and I was already behind the teleprompter on a video shoot! I was able to watch Amanda, the Production Manager, work with it for a few minutes before feeling confident enough in myself so I wouldn’t mess up the flow of the talent: Josh Ratner.

The whole purpose of the shoot was to capture video segments for the Health Alliance of Hudson Valley’s series of helpful and informational videos about health and healing. The environment during the whole shoot was very calm and relaxed.

My first day wasn’t all explosions and laughter, though. I was able to sit with editor, Ricardo Pineda, so that he could teach me more about Adobe Premiere, the editing software used here at Ellenbogen Creative Media. It amazed me how patient he was with my incessant questions about the program and I learned so much in those two hours; more than I learned during an entire semester of an editing class.

Things here are very hands-on which makes learning a much faster and smoother process. Instead of them just telling me how to work the teleprompter or how to put away the different microphones, they actually had me DO these tasks.

My first day at Ellenbogen is almost finished but I can’t wait to come back next week for a whole new round of hands-on learning.”

If you or someone you know is interested in being an intern at Ellenbogen Creative Media, please contact us at info@ellenbogen.com

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