While filming a commercial for the powerful and efficient MetroVac Air Force Commander, a lightweight and portable pet hair dryer, Ellenbogen Creative Media got to work with some new gear and some very special talent: a slow motion camera and our new furry pawed friend, Prima! Let’s also not forget the very talented human actors on set that day as well, Cathy and Dylan!

Working with any type of animal can be a real hassle, but with the help of expert pet trainers, Ron Watson and Apryl Lea of Pawsitive Vybe, Prima was everything but a prima donna. Prima was on point and had high spirits throughout the entire shoot. She played in the sprinkler, rolled in the mud and especially enjoying being pampered with the Air Force Commander!

Focus Media has been handling the advertising and public relations needs of MetroVac for years and brought Ellenbogen Creative Media into the mix to work on their video productions. Director of Marketing Services for Focus Media, Bridget Clark, directed the shoot. “This is one of many videos we’ve collaborated on and it may well be one of my favorites! We had it all…dogs, kids, hired talent, specialty gear and even menacing clouds! We wanted to highlight the power behind this product and the only way possible is to show it in action. Bring on the dog!”

Metrovac has an incredible line of commercial vacuums and dryers available, and the Metrovac Air Force Commander, available in several new colors, is a stand out amongst pet owners! These dryers work so fast, the hardest part of the shoot was keeping Prima wet enough for continuity! No matter where the scenes moved, the dryer was easy to relocate due to its small size and its surprisingly low weight. Even six year old Dylan had fun with it making sure to test each speed level on his own hair!

Knowing the Air Force Commander’s potential, we knew ordinary camera shots wouldn’t be enough. We brought in the big guns with the Black Magic URSA in order to capture amazing slow motion footage. Which Director of photography, Zoltan David, loves the impact of slow motion in video, “I loved working with the URSA. It really makes a difference to the end product when you can incorporate images that are different or unexpected. Slow motion shots of a dog shaking and being dried off …where water is slowly spraying off of them looks phenomenal!”

What also looked great were the jib arm shots from above the action. Ellenbogen CEO, Jeremy Ellenbogen, always pushes for the extra-ordinary, “If we have access to the tools…we should use them. Create shots that are appealing to the eye and show the product in action. Anybody can point a camera and shoot…it’s what you do with the camera that makes the difference. It’s an art…and we have very experienced artists at Ellenbogen Creative!”

Just your typical Wednesday at Ellenbogen Creative Media!

The Hudson Valley Economic Development Corporation, HVEDC, held the 2nd Annual State of the Hudson Valley Economy: Full STEaM Ahead event recently at SUNY New Paltz. The Valley’s top economy leaders shared insight about the state of affairs for our region and where the local economy is headed. The event’s keynote speaker was Paul Harrington, Ph.D., joined by panelists Dan Freedman, Paul Kassel, Harold King, Kale Kaposhilin and moderator Larry Gottlieb. They all brought their expertise together to explain what STEaM­educated workers will mean to this economy’s future. STEaM standing for: Science, Technology,Engineering, The Arts, and Mathematics.

As a trusted media partner of HVEDC, Ellenbogen Creative Media handled the audio/video needs of the event running three cameras, portable microphones and live switch editing capabailities. Having a bigger video presence on site allowed us to not only capture the panel discussions but also shoot live audience reaction and Q&A with the speakers.

HVEDC President/CEO and moderator of the event, Larry Gottlieb, was beyond pleased with the event, “Not only was it a great turnout but it was also a great discussion. The economy will only grow if we take care of it. Being able to collaboarate and brainstorm with leaders, hear from the Valley’s residents and start conversations is what gets things in motion. Having it documented by Ellenbogen expands our reach even further. The team did a great job capturing this event; they also helped get the initial buzz out with the creation of an infographic promo. Having that helped generate interest and fill seats!”

Ellenbogen Group CEO Jeremy Ellenbogen utilized this event to introduce our summer interns to live event recording, “What better place to debut our interns than at a college! We had all five of them work this event from running cameras and live microphones to live switch editing. Of course our team was there to oversee the entire production, but having them actually work hands on with the gear at a live event is important for them experience.”

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And we are glad to report that all five interns returned to work the next day!

Stay tuned for a link to the full State of the Economy event right here!

 

 

As the nation celebrates nurses this month, Health Quest/Vassar Brothers Medical Center honored its nursing staff with a very special tribute video
highlighting those who give their all every day to help save lives. Over the course of three days, the Ellenbogen Creative team covered the hospital
grounds, capturing moments reflecting a day in the life of a nurse. We interviewed more than a dozen members of the nursing staff and really got a feel for what it means to say, “I’m a nurse at Vassar Brothers Medical Center.”

“When you walk through the halls and see smiling faces and cheery greetings, it’s hard to believe that these heroes were on the tail end of an 18-hour shift. During that shift they’ve seen new life and patient breakthroughs … but they’ve also seen trauma, broken bones and heartache. … And yet, they still smile. Genuine smiles,” Ellenbogen Group production manager Amanda Popovich said, noting that it’s proof they love what they do!

John Nelson, Director of Public and Community Affairs for Health Quest, couldn’t agree more. “We have amazing, highly trained nurses here at Vassar Brothers Medical Center who come to work every day, not just because it’s their job … but because it’s their calling! We wanted to celebrate them, to create a video that tells their story, expresses their passion for nursing and reflects the pride they have in Vassar Brothers. We feel Ellenbogen did a great job capturing that!”

Ellenbogen Creative Media CEO Jeremy Ellenbogen was honored to have been chosen to work on this project. “It’s always a pleasure working with such an exceptional group of professionals that have the same drive and passion for their field that we do. Health Quest has a stellar reputation and to be chosen as a company that meets their standards, needs and requirements says a lot!”

The Nurse’s Week video premiered at a reception honoring Vassar’s 718 nurses and was well-received with smiles, tears and emotion. All of us at Ellenbogen Creative Media offer a huge ‘Thank you!’ to all nurses for not only saving lives, but for offering the comfort needed during recovery.

About the process:
Our crew got a taste of what it’s like to be a nurse in the operating rooms. We had to don full sterile wardrobe coverings, hairnets and booties. Zoltan David, our director of photography, loved it the most and continues to wear the sterile uniform on all shoots.

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Our crew used full HD gear, a dana dolly, wheelchair, and time-lapse video during the production process. Health Quest was a huge help with scheduling the nurse interviews and working endlessly to secure appropriate empty space to shoot b-roll scenes throughout the campus. A big ‘Thank you!’ to John and his team for being so accommodating!

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Vassar Brothers Nurses Final from Ellenbogen Creative Media on Vimeo.

Travel Log: Day 2

Our calendar says it’s Spring…but the Catskills felt differently. It snowed today. April in New York – and it snowed. I guess our team wasn’t prepared for the snow as the communication transfer included two phrases, “It’s snowing” and “I just fell again.” But we carried on and completed today’s mission. Two targets: Catskill Fly Fishing Museum and the Sullivan County Historical Museum.

My team and I woke at sunrise and started the journey to Livingston Manor. We forged streams, slipped on rocks and trekked through snow. We made it on time for the first cast event. We learned a lot from the local folk like how to tie a fly. This is an art in itself and will stay with us forever. We also joined the other die hard sportsmen for the annual first cast event. They were searching for fish with precision and patience as we were searching for the perfect shots of them with creativity and clarity. They were mostly kids, but skilled sportsmen nonetheless…just like us. First cast scored a huge marlin for one 8 year old. Second cast brought in a great white shark to a deserving teen. We’re told that’s common in these parts of the Valley…or so the tale goes.

On to the next target: Hurleyville. A small town with a huge museum. As we entered the massive museum we stood in wonderment of its beauty. It’s here that we learned everything there is to know about Sullivan County’s rich history. This beautiful museum houses a detailed timeline starting from the original Native American settlers all the way up to today’s history makers. All of the memorabilia are original artifacts from Civil War times to farm life in the 18th century. It took everything in us not to touch…but rules are rules.

Today’s Mission: debunk fish tales and figure out a way to get on the Sullivan County Historical Museum’s timeline.

Hear ye, hear ye. Ellenbogen Creative Media has embarked on the PATH Through History! Follow our crew as we gather assets highlighting 49 historic landmarks throughout Ulster, Dutchess, Orange, Westchester, Rockland, Putnam and Sullivan counties. As our journey progresses through 2015, our travel log will be updated. Don’t fret if you don’t see an entry till warmer weather breaks…our crew is just fine, they are simply battling the snow and ice for now.

Travel Log: Day 1
Our fearless crew set out at dawn armed with all the necessary gear to shoot the intended targets: Locust Grove in Poughkeepsie which was the home of Samuel Morse inventor of the telegraph and Morse Code, Washington’s Headquarters in Newburgh the very spot where General George Washington helped shape the American republic by rejecting the idea he should be king after the war and The Senate House in Kingston which was used as the permanent meeting space for the Senate after the New York Constitution was ratified in 1777, right here in Kingston, NY.

With camera in hand and lights in the ‘on’ position…day one has begun.

Today’s Mission: don’t touch anything! As a creative team, we always look for the best angles, unique prop placement and perfect light. Telling our director of photography he can’t move anything is like holding a new shiny toy in front of a child and telling them they can’t play with it! But we know our limits and respect the historical boundaries we are tied to. The temptation only makes us stronger!

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