One of the areas that Ellenbogen Creative Media focuses on is the dental industry thanks to a great partnership with Dr. Michael Tischler and the Prettau Implant Bridge. Since it’s been introduced to patients in the United States, we’ve been helping Dr. Tischler promote and market the up and coming brand to dentists across the country. One of those dentists is Dr. Glen Goldstein of Randolph Dental in Randolph, New Jersey.

Dr. Goldstein attended one of Dr. Tischler’s Prettau seminars and said, “They helped build a very successful practice for Dr. Tischler. After seeing their work and what they did promoting the Prettau bridge for him I knew that working with them would be a perfect fit for our practice.”

Through the use of patient testimonials, on camera interviews and scripted informational videos, we were able to provide Randolph Dental with marketing ammunition aimed to attract new patients to a higher profit product which ultimately yields growth for his practice. We produced a television commercial which will run on Cablevision in Northern New Jersey, and also shot still photos for use in print and the website. Jeremy Ellenbogen couldn’t be happier with the results, “Dr. Goldstein did everything exactly as we planned. He picked fantastic case studies for the testimonial videos, stuck to the planned schedule and had his office prepped to look beautiful on the day of the shoot. We love when clients are as excited as we are to create! It makes the end product look that much better!”

In post production, our editor and motion graphics designer, Andy Pidanick, brought out the creativity with a unique graphics treatment. “Motion tracking adds a different approach to most dental commercials. It’s always a fun thing to do.” That combined with beautiful HD visuals, we produced very effective videos.

Ellenbogen Production Manager, Amanda Popovich, was on set for the two-day shoot and appreciated the enthusiasm. “Dr. Goldstein and his team were great! They loved seeing the behind the scenes action and were always ready to help us move things, jump on camera for b-roll shots and make our time there a lot of fun! We send a big ‘thank you’ to Randolph Dental for the warm hospitality!”

If Dr. Goldstein could think of one word to describe his video shoot experience it would be: “Outstanding! The final productions were outstanding! Needless to say I am very impressed with every facet of their work. If you want to promote yourself and your services Ellenbogen is the go-to company.” You can see all of Randolph Dental’s videos on their website: www.RandolphDental.com

Randolph Dental 30 second Prettau from Ellenbogen Creative Media on Vimeo.

The gavel has come down on another year of meetings of the Ulster County Legislature. As we sit here making a DVD of the thirteen meetings (twelve monthly and one special meeting in October) we can’t help but reflect on some of the highlights of the year.
The Ulster County Legislature was busy. They passed a $334.5 million budget while voting on over 450 resolutions. They fine-tuned a dog tethering law and voted to suspend Common Core educational standards. They also listened to the year long public comments on the Railroad vs. Rail Trail debate. Minority Leader Kenneth J. Ronk Jr. even attended the November 18th meeting via Skype from a cruise ship in the Caribbean. We were there to witness all of it. You could have seen all the meetings too, but unlike us you never had to leave your home. We Livestreamed every one of them.
What is Livestream you ask? Livestream is a program that let’s us webcast the Legislative meetings in real time over the internet. To Livestream the meeting we set up two cameras in the Legislative chamber. One camera faces Chairman John R. Parete and the other one faces the legislators. Those cameras are connected to our Blackmagic switcher rack along with an audio feed of all the microphones in the room. A Mac laptop is used to control the switcher and a Livestream box is connected to the internet to webcast in HD quality video.
The Ulster County Legislature isn’t the only place we webcasted from this year. We webcasted from two of the largest pharmaceutical companies in the world as well as the Culinary Institute of America (C.I.A). We also webcasted a Hudson Valley American Cancer Society event as well as a kids TV show.
So as the ink dries on the DVD of another year’s worth of meetings we can’t help but look forward to seeing what 2015 will bring to the Ulster County legislature. By the way, if you want to watch the Livestream webcast of the Legislature meetings on your computer or smartphone go to ulstercountyny.gov/legislature and click on the Meeting Webcast page. If you actually want to see a meeting live come by and say hi. One of us will be behind a camera and the other will be in the back of the room behind the monitor in the Ellenbogen shirt wearing headphones.

…to go with the fancy label holders we recently created promotional videos for! Well not so much fancy as efficient, economical and a necessity for organizing everything from shelving units to entire warehouses! Aigner Label Holder was in need of product videos to supply their vendors with to promote the various products they offer. These videos will live on the websites of national office supply giants such as Grainger, Uline and Fastenal.

Although simple in concept, the Aigner line of label holders is vast and serves a variety of needs, especially when it comes to warehouse and distribution. Our job at Ellenbogen Creative Media was to showcase the ease of use, proper use and possible uses of the top ten holders that Aigner manufactures; a project we had to interview and bid for. Marketing Manager for Aigner, Denise Ferro, headed the project, “We interviewed a few production companies to work on these videos and were completely impressed with the quality of work Ellenbogen presented. We made the right decision to go with them!” Ellenbogen Producer, Amanda Popovich, worked directly with Denise to make sure all of Aigner’s needs were met, “There were some intricacies to the project that made this one interesting. Being Aigner is not a direct sale business, we had to create two versions of each video – one for their own website and trade show marketing complete with Aigner branding, and one for suppliers of the Aigner products eliminating all Aigner branding.”

Aigner utilized our green screen studio at Seven21 Media Center to capture all of the video. We covered the green with white seamless to create a simple, crisp background that would show off the product rather than the environment. Aigner brought in racks and shelving units for the displays and Denise even stepped in as hand model during the shoot!

As for post production, Ellenbogen editor, Andy Pidanick, says, “This turned out to be one of my favorite edits. The challenge of creating interesting video from a simple product line was fun! Denise was great to work with, she was open to our creativity and offered some really good input!”

Ellenbogen Creative Media CEO, Jeremy Ellenbogen, speaks to how effective these videos will be, “Having individual product videos is a smart move on Aigner’s part. There are so many uses from websites and tradeshows to social media and email. This was a smart investment on behalf of Aigner.”

Aigner Label Holder, out of Orange County, New York, provides a complete line of labeling needs to companies spanning the globe. Ellenbogen Creative Media is proud to have partnered with them for this project!

 

Aigner Labels Reel from Ellenbogen Creative Media on Vimeo.

It’s not everyday we get to show off our skills to a worldwide audience…but this
weekend was one of them! The Trends Research Institute collaborated with
Ellenbogen Creative Media to provide audio and video coverage of the 2015 Trends
Forecast conference. Thoughtful leaders from around the globe follow ‘Trends’
founder, Gerald Celente, but don’t always get the opportunity to attend his quarterly
conferences. We helped make it possible by capturing the event with a three-
camera live switch set-up. Having the conference covered from arrival to final
goodbyes gives his worldwide subscriber following an inside look at what’s going
on at the Trends Research Institute.

Covering the 2015 Forecast event was no small task. Our on-set team of four
provided three cameras, two display monitors, video projection system, house
audio, event lighting, and a live switch system. We captured over six hours of video,
which was then edited into four downloadable videos placed on the Trends
Research Institute website. Subscribers from around the world will be able to view
the conference at their leisure beginning December 10th. Being able to provide this
kind of coverage was a first for ‘Trends’ and a very important step in satisfying the
subscriber base request.

Derek Osenenko, Trends Institute CEO, organized the entire conference. “It was a
massive undertaking preparing for such an event, where we not only want the
participants to have an informative, engaging time, but to also have a ‘Gerald Celente
experience’ as well. It’s exciting to know that the atmosphere of the day was not
lost…we had The Ellenbogen Group on hand to capture it! We can now use this
footage to help promote future conferences and really show followers what we are
all about! They’ve done a great job with all of our projects…there was no question
to bring them on for this one!”

Ellenbogen CEO, Jeremy Ellenbogen, was part of the crew for the event. “I couldn’t
be happier with how it all came out. The crew and equipment were flawless. We
used some new HDMI gear to help with audio issues in the room and everything
went just as planned. As always, our team worked well together and the event was
seamless! As an added bonus, I learned a lot and got to spend the day with a great
group of people!”

The 2015 Forecast covered the top trending topics impacting 2015, offered
attendees a chance to meet and mingle with Gerald over fine food and live jazz
music as well as tour the Trends Research Institute campus in Kingston, NY. The
conference can be viewed online through the Trends Research Institute website, Trendsresearch.com.

One of our fellow residents here at Seven21 Media Center is about to launch a brand new app they created for businesses to more easily invoice, track and manage overseas packages…and they chose Ellenbogen Creative Media to create the video to help sell it!

The infographic was requested by software developer, VISCO Software. In order to start selling the app, they had to have a one to two minute video made explaining what the app does. The video would be placed on the online storefronts for financial management systems operations such as QuickBooks.

Having never created a video, VISCO Vice Presidents and brothers Tim and Andy Peck, called on Ellenbogen to work our magic. When shooting is not involved and the created video relies solely on graphics, creativity plays a major role in the success of the project. Fortunately, our staff at Ellenbogen thrives on creativity and a good challenge! Enter editor Andy Pidanick, “Infographics make me smile. I love the challenge of taking an idea and making it a visual masterpiece. This project in particular was fun as it involved creating 3D images of shipping crates and other transportation objects…not something we do on a regular basis. Myself, Amanda and Alex bounced ideas off each other to end up with strong visuals supporting the ITA app. It’s a piece we’re very proud of.”

Andy Peck couldn’t agree more! “Working with the designer directly was a huge plus for us. Being able to see our feedback implemented quickly and correctly made the experience exactly what we were hoping for. The whole team used their creative skills but was very open to our input and adapted accordingly.”

The video project started out in the hands of VISCO VP Tim Peck, who thought putting a video together would be easy. “I put together a simple video that looked like a powerpoint presentation…it wasn’t effective or entertaining. We realized quickly that we needed help if we wanted to make sales! I don’t do video…I create apps and software. It was obvious that I should take a step back and leave the video portion to the video professionals!”

Ellenbogen CEO Jeremy Ellenbogen most enjoys the fact that a fellow Seven21 Media Center business looked within the building for marketing help, “We are a media center filled with almost every marketing resource you could need. We all turn to each other first for help in areas we don’t cover ourselves. It’s nice to see the camaraderie and networking happening right here under one roof!”

If only everyone would look to their neighbors for goods and services local business would thrive. I bet there’s an app for that!

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