Business Development

Our new fall semester interns have arrived!  We are very excited to work with another great group from SUNY New Paltz!  First up is senior, Samantha Pritchard, Digital Media Production major.

 

“To say my first day interning at Ellenbogen Creative Media started off with a bang would be an understatement. Not only was I instantly greeted with the friendly and hilarious cast of employees; I also witnessed a very rare light bulb explosion (and minor fire thereafter)!

To be honest, I was incredibly nervous walking into the building this morning, since I have never had and internship before. Those anxious fears were not long-lived, though, because everyone working here is very helpful and kind. Everyone welcomed any questions I asked and I can tell they were eager to help me learn.

Originally I was expecting a slow first day filled with learning where everything was, doing my paperwork, and watching everyone else go about their daily tasks.

Boy, was I wrong.

Only thirty minutes into the day and I was already behind the teleprompter on a video shoot! I was able to watch Amanda, the Production Manager, work with it for a few minutes before feeling confident enough in myself so I wouldn’t mess up the flow of the talent: Josh Ratner.

The whole purpose of the shoot was to capture video segments for the Health Alliance of Hudson Valley’s series of helpful and informational videos about health and healing. The environment during the whole shoot was very calm and relaxed.

My first day wasn’t all explosions and laughter, though. I was able to sit with editor, Ricardo Pineda, so that he could teach me more about Adobe Premiere, the editing software used here at Ellenbogen Creative Media. It amazed me how patient he was with my incessant questions about the program and I learned so much in those two hours; more than I learned during an entire semester of an editing class.

Things here are very hands-on which makes learning a much faster and smoother process. Instead of them just telling me how to work the teleprompter or how to put away the different microphones, they actually had me DO these tasks.

My first day at Ellenbogen is almost finished but I can’t wait to come back next week for a whole new round of hands-on learning.”

If you or someone you know is interested in being an intern at Ellenbogen Creative Media, please contact us at info@ellenbogen.com

The summer semester is in full swing now and our interns are progressing very well! We have had each of them out on numerous shoots handling everything from loading the production van, setting up and breaking down of gear, running audio…we even have them prepped with cold water bottles at the ready for our DP, Zoli. (Just kidding! He likes his water room temperature.) They handle every task given extremely well and are a big asset to our crew!

This week’s intern insight is from Andrew. Andrew joins us from SUNY New Paltz. When we first met him he was interested in learning all aspects of video production, but now that he has had a taste of it, his focus is on lunch.

This week’s intern: Andrew Woltman.

“In my time at Ellenbogen Creative Media, I’ve met a wide variety of people from whom I’ve learned an even wider variety of things. From my first shoot at the Regeneron facility, to the latest day of editing projects for the Health Alliance, it’s been a wide range of hands on experience and learning from observation.

Having come from a school which utilizes AVID programs for its editing, the adjustment to Adobe Premiere took a little while to learn, but I felt more natural at using it as time went on. Going on shoots to different locations could be nerve wracking at first, but again time is the remedy.

The team at Ellenbogen has welcomed me with open arms. I feel comfortable enough to ask a question when I don’t understand something, and am given the guidance to solve problems to arise. It’s a small corporation, but it’s a very tightly knit community which interacts well with one another. I’m glad to have chosen Ellenbogen for my internship, and I will look back on my time here fondly.”

If you, or someone you know, is interested in being an intern with us, contact us at info@ellenbogen.com!

As the sun rose on this beautiful July morning so did the Ellenbogen team. It was time to set forth on a long journey over the river (by way of the Tappan Zee Bridge) and through the woods (all the way down to Irvington, in Westchester County) to capture images of today’s targets. We arrived early and eager, ready to invade the homes of famous author, Washington Irving, and American Revolutionary patriot family, the Van Cortlandt’s.

To the surprise of the team, it was a straight shot from Kingston to Sunnyside with no traffic interruptions. A perfect commute. We arrived at Sunnyside, that’s what Irving calls his estate, ready to take in the sights of America’s first internationally famous author remembered best for penning, “The Legend of Sleepy Hollow.” We weren’t afraid of what we might find as we meandered our way through beautiful curved pathways on the property. There were no headless horsemen greeting us…just breathtaking views of the Hudson River and his amazing home covered in flowers as though it sprouted from the ground. A true nature paradise right in Westchester County.

Although we didn’t want to leave, we had another stop on today’s journey: Van Cortlandt Manor. This is the home of one of New York’s most prominent patriot families in the years just after the American Revolution. During their time in the house they dealt with pressing political issues, dealing with Federalist and Anti-Federalist debates over the drafting of the United States Constitution. We could only imagine being a guest in the home as our nation’s most important document was drafted…all while being served delicious meals from one of the largest and best-equipped colonial kitchens of it’s time in America! Van Cortlandt Manor is also home to a collection of furnishings from the colonial and federal periods in their original settings. But the coolest feature the Van Cortlandt’s included on their property is the Ferry House, a rural tavern that offered food, drink, and lodging to travelers!

Today’s Mission: Do not pick flowers off Sunnyside’s exterior, remind Zoltan he cannot harass the historians to sell Sunnyside to him (it’s just not for sale!), carve a pumpkin featuring the faces of our crew and get it in the Great Jack O’Lantern Blaze at Van Cortlandt Manor this fall (With over 6,000 Jack O’Lanterns on display…what’s one more!) and finally, build our own Ferry House.

Sunnyside

The Hudson Valley Economic Development Corporation, HVEDC, held the 2nd Annual State of the Hudson Valley Economy: Full STEaM Ahead event recently at SUNY New Paltz. The Valley’s top economy leaders shared insight about the state of affairs for our region and where the local economy is headed. The event’s keynote speaker was Paul Harrington, Ph.D., joined by panelists Dan Freedman, Paul Kassel, Harold King, Kale Kaposhilin and moderator Larry Gottlieb. They all brought their expertise together to explain what STEaM­educated workers will mean to this economy’s future. STEaM standing for: Science, Technology,Engineering, The Arts, and Mathematics.

As a trusted media partner of HVEDC, Ellenbogen Creative Media handled the audio/video needs of the event running three cameras, portable microphones and live switch editing capabailities. Having a bigger video presence on site allowed us to not only capture the panel discussions but also shoot live audience reaction and Q&A with the speakers.

HVEDC President/CEO and moderator of the event, Larry Gottlieb, was beyond pleased with the event, “Not only was it a great turnout but it was also a great discussion. The economy will only grow if we take care of it. Being able to collaboarate and brainstorm with leaders, hear from the Valley’s residents and start conversations is what gets things in motion. Having it documented by Ellenbogen expands our reach even further. The team did a great job capturing this event; they also helped get the initial buzz out with the creation of an infographic promo. Having that helped generate interest and fill seats!”

Ellenbogen Group CEO Jeremy Ellenbogen utilized this event to introduce our summer interns to live event recording, “What better place to debut our interns than at a college! We had all five of them work this event from running cameras and live microphones to live switch editing. Of course our team was there to oversee the entire production, but having them actually work hands on with the gear at a live event is important for them experience.”

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And we are glad to report that all five interns returned to work the next day!

Stay tuned for a link to the full State of the Economy event right here!

 

 

Hear ye, hear ye. Ellenbogen Creative Media has embarked on the PATH Through History! Follow our crew as we gather assets highlighting 49 historic landmarks throughout Ulster, Dutchess, Orange, Westchester, Rockland, Putnam and Sullivan counties. As our journey progresses through 2015, our travel log will be updated. Don’t fret if you don’t see an entry till warmer weather breaks…our crew is just fine, they are simply battling the snow and ice for now.

Travel Log: Day 1
Our fearless crew set out at dawn armed with all the necessary gear to shoot the intended targets: Locust Grove in Poughkeepsie which was the home of Samuel Morse inventor of the telegraph and Morse Code, Washington’s Headquarters in Newburgh the very spot where General George Washington helped shape the American republic by rejecting the idea he should be king after the war and The Senate House in Kingston which was used as the permanent meeting space for the Senate after the New York Constitution was ratified in 1777, right here in Kingston, NY.

With camera in hand and lights in the ‘on’ position…day one has begun.

Today’s Mission: don’t touch anything! As a creative team, we always look for the best angles, unique prop placement and perfect light. Telling our director of photography he can’t move anything is like holding a new shiny toy in front of a child and telling them they can’t play with it! But we know our limits and respect the historical boundaries we are tied to. The temptation only makes us stronger!

One of the areas that Ellenbogen Creative Media focuses on is the dental industry thanks to a great partnership with Dr. Michael Tischler and the Prettau Implant Bridge. Since it’s been introduced to patients in the United States, we’ve been helping Dr. Tischler promote and market the up and coming brand to dentists across the country. One of those dentists is Dr. Glen Goldstein of Randolph Dental in Randolph, New Jersey.

Dr. Goldstein attended one of Dr. Tischler’s Prettau seminars and said, “They helped build a very successful practice for Dr. Tischler. After seeing their work and what they did promoting the Prettau bridge for him I knew that working with them would be a perfect fit for our practice.”

Through the use of patient testimonials, on camera interviews and scripted informational videos, we were able to provide Randolph Dental with marketing ammunition aimed to attract new patients to a higher profit product which ultimately yields growth for his practice. We produced a television commercial which will run on Cablevision in Northern New Jersey, and also shot still photos for use in print and the website. Jeremy Ellenbogen couldn’t be happier with the results, “Dr. Goldstein did everything exactly as we planned. He picked fantastic case studies for the testimonial videos, stuck to the planned schedule and had his office prepped to look beautiful on the day of the shoot. We love when clients are as excited as we are to create! It makes the end product look that much better!”

In post production, our editor and motion graphics designer, Andy Pidanick, brought out the creativity with a unique graphics treatment. “Motion tracking adds a different approach to most dental commercials. It’s always a fun thing to do.” That combined with beautiful HD visuals, we produced very effective videos.

Ellenbogen Production Manager, Amanda Popovich, was on set for the two-day shoot and appreciated the enthusiasm. “Dr. Goldstein and his team were great! They loved seeing the behind the scenes action and were always ready to help us move things, jump on camera for b-roll shots and make our time there a lot of fun! We send a big ‘thank you’ to Randolph Dental for the warm hospitality!”

If Dr. Goldstein could think of one word to describe his video shoot experience it would be: “Outstanding! The final productions were outstanding! Needless to say I am very impressed with every facet of their work. If you want to promote yourself and your services Ellenbogen is the go-to company.” You can see all of Randolph Dental’s videos on their website: www.RandolphDental.com

Randolph Dental 30 second Prettau from Ellenbogen Creative Media on Vimeo.

…to go with the fancy label holders we recently created promotional videos for! Well not so much fancy as efficient, economical and a necessity for organizing everything from shelving units to entire warehouses! Aigner Label Holder was in need of product videos to supply their vendors with to promote the various products they offer. These videos will live on the websites of national office supply giants such as Grainger, Uline and Fastenal.

Although simple in concept, the Aigner line of label holders is vast and serves a variety of needs, especially when it comes to warehouse and distribution. Our job at Ellenbogen Creative Media was to showcase the ease of use, proper use and possible uses of the top ten holders that Aigner manufactures; a project we had to interview and bid for. Marketing Manager for Aigner, Denise Ferro, headed the project, “We interviewed a few production companies to work on these videos and were completely impressed with the quality of work Ellenbogen presented. We made the right decision to go with them!” Ellenbogen Producer, Amanda Popovich, worked directly with Denise to make sure all of Aigner’s needs were met, “There were some intricacies to the project that made this one interesting. Being Aigner is not a direct sale business, we had to create two versions of each video – one for their own website and trade show marketing complete with Aigner branding, and one for suppliers of the Aigner products eliminating all Aigner branding.”

Aigner utilized our green screen studio at Seven21 Media Center to capture all of the video. We covered the green with white seamless to create a simple, crisp background that would show off the product rather than the environment. Aigner brought in racks and shelving units for the displays and Denise even stepped in as hand model during the shoot!

As for post production, Ellenbogen editor, Andy Pidanick, says, “This turned out to be one of my favorite edits. The challenge of creating interesting video from a simple product line was fun! Denise was great to work with, she was open to our creativity and offered some really good input!”

Ellenbogen Creative Media CEO, Jeremy Ellenbogen, speaks to how effective these videos will be, “Having individual product videos is a smart move on Aigner’s part. There are so many uses from websites and tradeshows to social media and email. This was a smart investment on behalf of Aigner.”

Aigner Label Holder, out of Orange County, New York, provides a complete line of labeling needs to companies spanning the globe. Ellenbogen Creative Media is proud to have partnered with them for this project!

 

Aigner Labels Reel from Ellenbogen Creative Media on Vimeo.

It’s not everyday we get to show off our skills to a worldwide audience…but this
weekend was one of them! The Trends Research Institute collaborated with
Ellenbogen Creative Media to provide audio and video coverage of the 2015 Trends
Forecast conference. Thoughtful leaders from around the globe follow ‘Trends’
founder, Gerald Celente, but don’t always get the opportunity to attend his quarterly
conferences. We helped make it possible by capturing the event with a three-
camera live switch set-up. Having the conference covered from arrival to final
goodbyes gives his worldwide subscriber following an inside look at what’s going
on at the Trends Research Institute.

Covering the 2015 Forecast event was no small task. Our on-set team of four
provided three cameras, two display monitors, video projection system, house
audio, event lighting, and a live switch system. We captured over six hours of video,
which was then edited into four downloadable videos placed on the Trends
Research Institute website. Subscribers from around the world will be able to view
the conference at their leisure beginning December 10th. Being able to provide this
kind of coverage was a first for ‘Trends’ and a very important step in satisfying the
subscriber base request.

Derek Osenenko, Trends Institute CEO, organized the entire conference. “It was a
massive undertaking preparing for such an event, where we not only want the
participants to have an informative, engaging time, but to also have a ‘Gerald Celente
experience’ as well. It’s exciting to know that the atmosphere of the day was not
lost…we had The Ellenbogen Group on hand to capture it! We can now use this
footage to help promote future conferences and really show followers what we are
all about! They’ve done a great job with all of our projects…there was no question
to bring them on for this one!”

Ellenbogen CEO, Jeremy Ellenbogen, was part of the crew for the event. “I couldn’t
be happier with how it all came out. The crew and equipment were flawless. We
used some new HDMI gear to help with audio issues in the room and everything
went just as planned. As always, our team worked well together and the event was
seamless! As an added bonus, I learned a lot and got to spend the day with a great
group of people!”

The 2015 Forecast covered the top trending topics impacting 2015, offered
attendees a chance to meet and mingle with Gerald over fine food and live jazz
music as well as tour the Trends Research Institute campus in Kingston, NY. The
conference can be viewed online through the Trends Research Institute website, Trendsresearch.com.

One of our fellow residents here at Seven21 Media Center is about to launch a brand new app they created for businesses to more easily invoice, track and manage overseas packages…and they chose Ellenbogen Creative Media to create the video to help sell it!

The infographic was requested by software developer, VISCO Software. In order to start selling the app, they had to have a one to two minute video made explaining what the app does. The video would be placed on the online storefronts for financial management systems operations such as QuickBooks.

Having never created a video, VISCO Vice Presidents and brothers Tim and Andy Peck, called on Ellenbogen to work our magic. When shooting is not involved and the created video relies solely on graphics, creativity plays a major role in the success of the project. Fortunately, our staff at Ellenbogen thrives on creativity and a good challenge! Enter editor Andy Pidanick, “Infographics make me smile. I love the challenge of taking an idea and making it a visual masterpiece. This project in particular was fun as it involved creating 3D images of shipping crates and other transportation objects…not something we do on a regular basis. Myself, Amanda and Alex bounced ideas off each other to end up with strong visuals supporting the ITA app. It’s a piece we’re very proud of.”

Andy Peck couldn’t agree more! “Working with the designer directly was a huge plus for us. Being able to see our feedback implemented quickly and correctly made the experience exactly what we were hoping for. The whole team used their creative skills but was very open to our input and adapted accordingly.”

The video project started out in the hands of VISCO VP Tim Peck, who thought putting a video together would be easy. “I put together a simple video that looked like a powerpoint presentation…it wasn’t effective or entertaining. We realized quickly that we needed help if we wanted to make sales! I don’t do video…I create apps and software. It was obvious that I should take a step back and leave the video portion to the video professionals!”

Ellenbogen CEO Jeremy Ellenbogen most enjoys the fact that a fellow Seven21 Media Center business looked within the building for marketing help, “We are a media center filled with almost every marketing resource you could need. We all turn to each other first for help in areas we don’t cover ourselves. It’s nice to see the camaraderie and networking happening right here under one roof!”

If only everyone would look to their neighbors for goods and services local business would thrive. I bet there’s an app for that!

It was a busy week for our crew as they spent two days in New York City arranging for part of the DE-CIX Annual Summit on the state of the internet. Ellenbogen Creative Media was brought on to provide and manage the audio and technology portion of the international summit at Sabey Data Centers in Manhattan. We provided the screening monitors with truss systems and event lighting as well as handled all audio and some video connectivity during the webcast of the live event.

At task was the issue of connecting New York to Frankfurt, Germany. The Ellenbogen team worked with both local and overseas venders to make this happen via webcast, and overall it was a complete success! So how did our crew manage both locations at the internet summit? Via internet of course! Ellenbogen sound engineer Chris Heitzman, explains “We actually used FaceTime to work with our counterparts in Germany. It was a great tool to quickly and easily make things happen for a seamless production! Not having met them prior to the Summit, it was great putting a face to a name and feeling more like a team.”

Pulling off a summit of this magnitude took a lot of work in the ‘paying attention to detail’ department. Ellenbogen Creative Media CEO, Jeremy Ellenbogen, commends the work of the team, “Our crew has the expertise to manage any project from simple neighborhood press conferences to something as intricate as this international summit. I have tremendous faith in our work and couldn’t be happier with the seamless job they did for DE-CIX. At Ellenbogen, we have the tools and experience to handle anything. It was exciting to work with a crew in Germany knowing that our efforts are being viewed by a worldwide audience!”

The DE-CIX Summit was webcast with a live switch between New York and Frankfurt with an audience reach around the globe.