Promotional Video

As the sun rose on this beautiful July morning so did the Ellenbogen team. It was time to set forth on a long journey over the river (by way of the Tappan Zee Bridge) and through the woods (all the way down to Irvington, in Westchester County) to capture images of today’s targets. We arrived early and eager, ready to invade the homes of famous author, Washington Irving, and American Revolutionary patriot family, the Van Cortlandt’s.

To the surprise of the team, it was a straight shot from Kingston to Sunnyside with no traffic interruptions. A perfect commute. We arrived at Sunnyside, that’s what Irving calls his estate, ready to take in the sights of America’s first internationally famous author remembered best for penning, “The Legend of Sleepy Hollow.” We weren’t afraid of what we might find as we meandered our way through beautiful curved pathways on the property. There were no headless horsemen greeting us…just breathtaking views of the Hudson River and his amazing home covered in flowers as though it sprouted from the ground. A true nature paradise right in Westchester County.

Although we didn’t want to leave, we had another stop on today’s journey: Van Cortlandt Manor. This is the home of one of New York’s most prominent patriot families in the years just after the American Revolution. During their time in the house they dealt with pressing political issues, dealing with Federalist and Anti-Federalist debates over the drafting of the United States Constitution. We could only imagine being a guest in the home as our nation’s most important document was drafted…all while being served delicious meals from one of the largest and best-equipped colonial kitchens of it’s time in America! Van Cortlandt Manor is also home to a collection of furnishings from the colonial and federal periods in their original settings. But the coolest feature the Van Cortlandt’s included on their property is the Ferry House, a rural tavern that offered food, drink, and lodging to travelers!

Today’s Mission: Do not pick flowers off Sunnyside’s exterior, remind Zoltan he cannot harass the historians to sell Sunnyside to him (it’s just not for sale!), carve a pumpkin featuring the faces of our crew and get it in the Great Jack O’Lantern Blaze at Van Cortlandt Manor this fall (With over 6,000 Jack O’Lanterns on display…what’s one more!) and finally, build our own Ferry House.

Sunnyside

While filming a commercial for the powerful and efficient MetroVac Air Force Commander, a lightweight and portable pet hair dryer, Ellenbogen Creative Media got to work with some new gear and some very special talent: a slow motion camera and our new furry pawed friend, Prima! Let’s also not forget the very talented human actors on set that day as well, Cathy and Dylan!

Working with any type of animal can be a real hassle, but with the help of expert pet trainers, Ron Watson and Apryl Lea of Pawsitive Vybe, Prima was everything but a prima donna. Prima was on point and had high spirits throughout the entire shoot. She played in the sprinkler, rolled in the mud and especially enjoying being pampered with the Air Force Commander!

Focus Media has been handling the advertising and public relations needs of MetroVac for years and brought Ellenbogen Creative Media into the mix to work on their video productions. Director of Marketing Services for Focus Media, Bridget Clark, directed the shoot. “This is one of many videos we’ve collaborated on and it may well be one of my favorites! We had it all…dogs, kids, hired talent, specialty gear and even menacing clouds! We wanted to highlight the power behind this product and the only way possible is to show it in action. Bring on the dog!”

Metrovac has an incredible line of commercial vacuums and dryers available, and the Metrovac Air Force Commander, available in several new colors, is a stand out amongst pet owners! These dryers work so fast, the hardest part of the shoot was keeping Prima wet enough for continuity! No matter where the scenes moved, the dryer was easy to relocate due to its small size and its surprisingly low weight. Even six year old Dylan had fun with it making sure to test each speed level on his own hair!

Knowing the Air Force Commander’s potential, we knew ordinary camera shots wouldn’t be enough. We brought in the big guns with the Black Magic URSA in order to capture amazing slow motion footage. Which Director of photography, Zoltan David, loves the impact of slow motion in video, “I loved working with the URSA. It really makes a difference to the end product when you can incorporate images that are different or unexpected. Slow motion shots of a dog shaking and being dried off …where water is slowly spraying off of them looks phenomenal!”

What also looked great were the jib arm shots from above the action. Ellenbogen CEO, Jeremy Ellenbogen, always pushes for the extra-ordinary, “If we have access to the tools…we should use them. Create shots that are appealing to the eye and show the product in action. Anybody can point a camera and shoot…it’s what you do with the camera that makes the difference. It’s an art…and we have very experienced artists at Ellenbogen Creative!”

Just your typical Wednesday at Ellenbogen Creative Media!

Hear ye, hear ye. Ellenbogen Creative Media has embarked on the PATH Through History! Follow our crew as we gather assets highlighting 49 historic landmarks throughout Ulster, Dutchess, Orange, Westchester, Rockland, Putnam and Sullivan counties. As our journey progresses through 2015, our travel log will be updated. Don’t fret if you don’t see an entry till warmer weather breaks…our crew is just fine, they are simply battling the snow and ice for now.

Travel Log: Day 1
Our fearless crew set out at dawn armed with all the necessary gear to shoot the intended targets: Locust Grove in Poughkeepsie which was the home of Samuel Morse inventor of the telegraph and Morse Code, Washington’s Headquarters in Newburgh the very spot where General George Washington helped shape the American republic by rejecting the idea he should be king after the war and The Senate House in Kingston which was used as the permanent meeting space for the Senate after the New York Constitution was ratified in 1777, right here in Kingston, NY.

With camera in hand and lights in the ‘on’ position…day one has begun.

Today’s Mission: don’t touch anything! As a creative team, we always look for the best angles, unique prop placement and perfect light. Telling our director of photography he can’t move anything is like holding a new shiny toy in front of a child and telling them they can’t play with it! But we know our limits and respect the historical boundaries we are tied to. The temptation only makes us stronger!

One of the areas that Ellenbogen Creative Media focuses on is the dental industry thanks to a great partnership with Dr. Michael Tischler and the Prettau Implant Bridge. Since it’s been introduced to patients in the United States, we’ve been helping Dr. Tischler promote and market the up and coming brand to dentists across the country. One of those dentists is Dr. Glen Goldstein of Randolph Dental in Randolph, New Jersey.

Dr. Goldstein attended one of Dr. Tischler’s Prettau seminars and said, “They helped build a very successful practice for Dr. Tischler. After seeing their work and what they did promoting the Prettau bridge for him I knew that working with them would be a perfect fit for our practice.”

Through the use of patient testimonials, on camera interviews and scripted informational videos, we were able to provide Randolph Dental with marketing ammunition aimed to attract new patients to a higher profit product which ultimately yields growth for his practice. We produced a television commercial which will run on Cablevision in Northern New Jersey, and also shot still photos for use in print and the website. Jeremy Ellenbogen couldn’t be happier with the results, “Dr. Goldstein did everything exactly as we planned. He picked fantastic case studies for the testimonial videos, stuck to the planned schedule and had his office prepped to look beautiful on the day of the shoot. We love when clients are as excited as we are to create! It makes the end product look that much better!”

In post production, our editor and motion graphics designer, Andy Pidanick, brought out the creativity with a unique graphics treatment. “Motion tracking adds a different approach to most dental commercials. It’s always a fun thing to do.” That combined with beautiful HD visuals, we produced very effective videos.

Ellenbogen Production Manager, Amanda Popovich, was on set for the two-day shoot and appreciated the enthusiasm. “Dr. Goldstein and his team were great! They loved seeing the behind the scenes action and were always ready to help us move things, jump on camera for b-roll shots and make our time there a lot of fun! We send a big ‘thank you’ to Randolph Dental for the warm hospitality!”

If Dr. Goldstein could think of one word to describe his video shoot experience it would be: “Outstanding! The final productions were outstanding! Needless to say I am very impressed with every facet of their work. If you want to promote yourself and your services Ellenbogen is the go-to company.” You can see all of Randolph Dental’s videos on their website: www.RandolphDental.com

Randolph Dental 30 second Prettau from Ellenbogen Creative Media on Vimeo.

…to go with the fancy label holders we recently created promotional videos for! Well not so much fancy as efficient, economical and a necessity for organizing everything from shelving units to entire warehouses! Aigner Label Holder was in need of product videos to supply their vendors with to promote the various products they offer. These videos will live on the websites of national office supply giants such as Grainger, Uline and Fastenal.

Although simple in concept, the Aigner line of label holders is vast and serves a variety of needs, especially when it comes to warehouse and distribution. Our job at Ellenbogen Creative Media was to showcase the ease of use, proper use and possible uses of the top ten holders that Aigner manufactures; a project we had to interview and bid for. Marketing Manager for Aigner, Denise Ferro, headed the project, “We interviewed a few production companies to work on these videos and were completely impressed with the quality of work Ellenbogen presented. We made the right decision to go with them!” Ellenbogen Producer, Amanda Popovich, worked directly with Denise to make sure all of Aigner’s needs were met, “There were some intricacies to the project that made this one interesting. Being Aigner is not a direct sale business, we had to create two versions of each video – one for their own website and trade show marketing complete with Aigner branding, and one for suppliers of the Aigner products eliminating all Aigner branding.”

Aigner utilized our green screen studio at Seven21 Media Center to capture all of the video. We covered the green with white seamless to create a simple, crisp background that would show off the product rather than the environment. Aigner brought in racks and shelving units for the displays and Denise even stepped in as hand model during the shoot!

As for post production, Ellenbogen editor, Andy Pidanick, says, “This turned out to be one of my favorite edits. The challenge of creating interesting video from a simple product line was fun! Denise was great to work with, she was open to our creativity and offered some really good input!”

Ellenbogen Creative Media CEO, Jeremy Ellenbogen, speaks to how effective these videos will be, “Having individual product videos is a smart move on Aigner’s part. There are so many uses from websites and tradeshows to social media and email. This was a smart investment on behalf of Aigner.”

Aigner Label Holder, out of Orange County, New York, provides a complete line of labeling needs to companies spanning the globe. Ellenbogen Creative Media is proud to have partnered with them for this project!

 

Aigner Labels Reel from Ellenbogen Creative Media on Vimeo.

One of our fellow residents here at Seven21 Media Center is about to launch a brand new app they created for businesses to more easily invoice, track and manage overseas packages…and they chose Ellenbogen Creative Media to create the video to help sell it!

The infographic was requested by software developer, VISCO Software. In order to start selling the app, they had to have a one to two minute video made explaining what the app does. The video would be placed on the online storefronts for financial management systems operations such as QuickBooks.

Having never created a video, VISCO Vice Presidents and brothers Tim and Andy Peck, called on Ellenbogen to work our magic. When shooting is not involved and the created video relies solely on graphics, creativity plays a major role in the success of the project. Fortunately, our staff at Ellenbogen thrives on creativity and a good challenge! Enter editor Andy Pidanick, “Infographics make me smile. I love the challenge of taking an idea and making it a visual masterpiece. This project in particular was fun as it involved creating 3D images of shipping crates and other transportation objects…not something we do on a regular basis. Myself, Amanda and Alex bounced ideas off each other to end up with strong visuals supporting the ITA app. It’s a piece we’re very proud of.”

Andy Peck couldn’t agree more! “Working with the designer directly was a huge plus for us. Being able to see our feedback implemented quickly and correctly made the experience exactly what we were hoping for. The whole team used their creative skills but was very open to our input and adapted accordingly.”

The video project started out in the hands of VISCO VP Tim Peck, who thought putting a video together would be easy. “I put together a simple video that looked like a powerpoint presentation…it wasn’t effective or entertaining. We realized quickly that we needed help if we wanted to make sales! I don’t do video…I create apps and software. It was obvious that I should take a step back and leave the video portion to the video professionals!”

Ellenbogen CEO Jeremy Ellenbogen most enjoys the fact that a fellow Seven21 Media Center business looked within the building for marketing help, “We are a media center filled with almost every marketing resource you could need. We all turn to each other first for help in areas we don’t cover ourselves. It’s nice to see the camaraderie and networking happening right here under one roof!”

If only everyone would look to their neighbors for goods and services local business would thrive. I bet there’s an app for that!

Recently our crew put on their ten gallon hats, rustled up their equipment and moseyed on out to the Rocking Horse Ranch in Highland, New York.  When they arrived they lassoed two wranglers and “Trigger”, the equine leading man, in the corral for a horseback riding safety video shoot. Fortunately for everyone involved, our crew left their six-shooters at home and shot the video with a SONY EX-3 camera.

The wranglers demonstrated the proper way to mount and dismount a horse, as well as how to control a horse while walking on a trail.  The video will be shown as a tutorial to all the cowboys and cowgirls waiting in line for their turn to ride.

Luckily for the Rocking Horse Ranch the Ellenbogen Group does not believe in the old saying, “never work with animals and children.”  Along with the usual hazards of working with horses (mainly avoiding the “land mines” they leave behind) there was a specific challenge during the shoot.  Audio & Sound Technician Brian Dyke explains, “Being that the shoot was entirely outside, we didn’t have to use lights but we did use a reflective board to brighten up some of the shots.  I learned the hard way that horses are attracted to movement and light when I was moving the reflective board for a shot.  I turned around and 6 or 7 horses were sneaking up on me; it looked like a very slow stampede.  Needless to say, from that point on I was very aware of my surroundings.”

Despite starting an impromptu horse parade the shoot got a resounding YEEHAA!  The Ellenbogen Group looks forward to showing up to the next showdown.

It was pretty evident by the giggles and random outbursts that people were having fun at the Vine Van Gogh ‘sip and paint’ parties held around the Hudson Valley! Not only are inner artists reborn and friendships strengthened with lasting memories…but a new local business is growing and we were brought on to help!

Vine Van Gogh hired Ellenbogen Creative Media to produce a video for their Indiegogo crowd funding page seeking donations for franchise expansion. The video needed to explain what the company does, the method of it’s success, how they hope to grow and how donations can help them achieve this goal! Vine Van Gogh realized video was the best way to get that message out and they wanted something spectacular! Taking the most economical route in the beginning, Vine Van Gogh hired a different production company to save a few bucks…but quickly realized, you get what you pay for! Owners Tim and Melissa Palladino were not impressed with the video presented and immediately turned to Ellenbogen Creative Media to get it done right! Tim said he knew from the start that this was going to be a better product as soon as he saw the attention to detail and level of equipment used on set. “Ellenbogen is the real deal. It’s not one guy with a camcorder. They are a skilled crew with all the right gear. Yes, you pay a little more, but what you get in return is well worth it! They know what they’re doing and do it really, really well! From the creativity in shots and team approach on set right down to the editing, we knew we were in good hands. We absolutely love the video…from the professional quality to the informational content…it’s everything we asked for! It’s great!”

Ellenbogen Creative Media CEO, Jeremy Ellenbogen, was glad to take on the project. “We did everything we could to make sure we covered the sip and paint events, got enthusiastic testimonials and conducted a good interview with Tim and Melissa. Our crew really captured what Vine Van Gogh is. When you invest in your business it shows…and what’s more important than your promotional material?! You have to make sure it’s a good representation.” Tim and Melissa are so happy with the Vine Van Gogh video that they have plans to work with Ellenbogen Creative Media to produce even more! As the company grows they see the need for having training videos, private party promotional videos even television ads!

Our crew covered four sip and paint events around the Valley gathering footage of budding artists hard at work …and ‘not-so-budding’ artists enjoying the spirits more than the canvas! Director of client services for Ellenbogen, Andrea Chafouleas, spent time on set, “We want to thank everyone that participated at the events and shared their artwork with us…you weren’t the only ones laughing! And we say that with the utmost respect. There was one person that decided to draw a monkey in the country landscape scene…and another that drew very questionable farm silos. Seeing you have fun, made us have fun!”

Be sure to visit Vine Van Gogh’s Indiegogo crowd funding page and support the expansion of this great budding business!

Vine Van Gogh – Crowd-funding Video from Ellenbogen Creative Media on Vimeo.

Yup, that’s what our DP was armed with when he visited Nashville this week.

What is Ellenbogen Creative Media doing in Nashville, Tennessee? Visiting the Country Music Hall of Fame? Taking a tour of Music Row and the historic RCA Studio B? Visiting the Parthenon? The Grand Ole Opry? Nope! Better. Shooting a testimonial video for a very smart client of ours!

Ellenbogen has been working with Commercial Capital Training Group, CCTG, for several years now helping them grow their vast collection of testimonial videos from successful graduates of their course! CCTG pulls students from all over the United States offering an intense week-long seminar on starting a business in the commercial lending industry. CEO, Kris Roglieri, understands the importance of peer to peer recommendation, “I can tell you til I’m blue in the face how much you’ll gain from our class, but hearing it directly from a graduate who has put the tools to use and has made a successful business for themselves is something more powerful than me or any advertisement. It’s great to see! We have people from all professional backgrounds looking for a change or a new venture attend our classes…getting their testimonials is proof that what we teach actually works!”

Ellenbogen Creative Media CEO, Jeremy Ellenbogen, couldn’t agree more! “Video testimonials not only appeal to the viewer as the most genuine form of affirmation…but having video on your website drives rankings which increases hits, which ultimately leads to sales. Video testimonials are very powerful when used properly. Kris knows the potential and sees the results!”

While in Tennessee, our crew did find some down time to take in the up and coming country music scene. Director of Photography, Zoltan David, loved it saying, “I look really good in cowboy hats! Nashville is my new home!”

 

 

Creating more chatter about our new drone services, Ellenbogen Creative Media attended the Ulster County Chamber of Commerce Business Expo at Diamond Mills in Saugerties. This venue offered amazing aerial opportunities complete with a waterfall! Attendees of the Expo got to see first-hand the potential the drone can offer as it was flown over the site capturing a unique view of the area. Our scheduled drone demonstration was a hit with many ‘ohhhhhs’ and ‘ahhhhhs’ from the crowd!

Offering more than just drone services, we were able to showcase the power of video as not only an entertainment tool, but an educational one as well. “People don’t realize how much information can be effectively relayed in a short amount of time, nor do they realize the many different ways to get that information out there. Traditional videos showcasing a product with an explanatory voiceover is great, but there are so many other options. Specifically the now popular infographic, where words displayed graphically and creatively tell you the story. They have proven to be very effective!” says Ellenbogen Creative Media CEO, Jeremy Ellenbogen. Ellenbogen Group editor, Andy Pidanick, specializes in infographic editing, “It’s my favorite type of video to create! Having a blank slate to work with makes me think outside of the box. My creativity is not limited to pre-shot video, I can take the visuals any direction I want, and that is usually when the magic happens!”

Making magic with each video we create is definitely a priority at The Ellenbogen Group; being able to help a fellow business promote themselves and grow is just one of the perks! That’s why we feel it’s important to be present at Expos and be involved in the community. Spreading the word about what we can offer a company to help them thrive is what it’s all about! Meeting new people and getting them excited for the opportunities that video has to offer is what we love! And hey, winning ‘Best of Show’ at the Expo was pretty nice too!

Diamond Mills Aerial Drone Video from Ellenbogen Creative Media on Vimeo.