Promotional Video

A great way to capture never before seen perspectives and aerial images of landscapes, cities, events, and recently, real estate. Video is now a necessity when marketing, campaigning or advertising anything, and drone footage makes it one step easier.

Ellenbogen Creative Media has been flying drones since 2013 and is one of the premier drone operating companies in the area. With drones available in virtually every store, and so many hobbyists buying drones to shoot videos for events and real estate, the market has become flooded with drone operators. Due to safety, privacy, and legal issues, not just anyone can operate and use a drone for business applications. Drone flying may look simple but crashes are common and there are rules that every pilot must obey.

Ellenbogen offers a professional team of FAA experienced drone operating pilots as they are an early adopter of the technology. Ellenbogen assures that you receive the best quality and footage available.

The Williams Lake Project in Rosendale is where real estate drone footage is being used locally. This type of 4K video footage helps market its property in a more interactive way than a map or blueprint ever could. Footage from before, during, and after construction, shows progress and gives potential buyers the ability to compare and contrast the location through the constantly changing seasons (as seen in the video above). The team at Ellenbogen has been working alongside the Williams Lake Project to capture aerial video and photography showcasing what the beautiful lake property will soon be. Their skills are unmatched and offer viewpoints from different times of the year to help potential customers see their ideas in real-time.

The vision of the Williams Lake Project is simple: To sustainably redevelop the former Williams Lake Hotel property as a Resort Spa and Residential Community focused on health, wellness and outdoor recreation. The goal is to keep this land accessible for research, teaching, and enjoyment like running and biking. With a property of roughly eight hundred acres, a footprint of this size starts to blur into a green and blue mush of water of land. Drone footage makes it possible to see the detail of the property, the texture of the trees, and the calmness of the lake up close. The Wallkill Rail Trail, views from the summit, and footage of the chilly, dark caves suddenly become alive, and a place worthy of a visit. Visual storytelling gives this and any property an edge, elevating it above competing two dimensional sales pitches, and real estate photos. Drone footage give viewers a way to see not just the property itself but its surrounding neighborhood, and relative location to a nearby city center. Having the accessibility to visit a property without ever actually having to set foot on it expands the real estate market vastly.

When selling a property or documenting something through all of its stages, drone footage is a necessary tool. Ellenbogen Creative Media can give you that birds eye view so you too can advertise your business, event, or property from a new perspective. Contact us at (845) 339-9600 or info@ellenbogen.com

L’Eplattenier, Emile, et al. “Real Estate Drone Photography & Video Guide 2018.” Fit

Small Business, 22 May 2018, fitsmallbusiness.com/real-estate-drone-photography/.

Martin, Jimmy. “Williams Lake Resort Community Vision.” Williams Lake Project –

Rosendale, NY, 14 Mar. 2018, www.williamslakeproject.com/.

As the Spring homebuying season picks up, many realtors are choosing to market their homes to potential buyers using aerial still images and video content captured on drones. Drone footage is changing the way realtors and homeowners, and commercial landlords market property in all regions around the country. For example, drone photography and videography lets anyone create stunning, realistic aerial images at a low cost. This allows potential homebuyers to get an idea of what the home looks like inside and out before purchasing or seeing the house in-person. The use of drones when marketing a home or commercial building can also generate buzz for local real estate agencies and the realtors who work with them, as it sets them apart from others attempting to sell property in a specific area.

According to TechHelpline, 770,000 drones are currently registered with the FAA for use with real estate photography and beyond (http://www.techhelpline.com/drones-real-estate-marketing/). This proves that drone imaging is a powerful tool and will become essential to marketing real estate properties and beyond. Drone usage can also be a great tool for inspecting areas of a home which were difficult to examine before, such as roofs and chimneys. It can also be useful when capturing images inside a property with large ceilings and high floors.

Recently, the team at Ellenbogen Creative Media was hired by one of the Hudson Valley’s largest real estate companies to work with one of their clients and our FAA licensed drone pilots and create  a video about a local property for sale in Accord, NY. The house is on a large-scale property of over 130 acres. The home gave the Ellenbogen staff the opportunity to capture footage from hundreds of feet in the air. When filming content, it was important to the real estate agent that we operate the drone in the Spring so we could get a clear image of the woodlands without having views blocked by the nearby trees. Since the home also features a swimming pool, multiple gardens, and a sprawling forest in the backyard, it was essential to have drones film the entire property to capture everything it has to offer future buyers. The final video featuring this property will be edited into a two minute piece and will be featured on social media and multiple real estate listings. To find out how drone usage can help you market your real estate property, please contact, give us a call at 845-338-4336 or email us at info@ellenbogen.com.

Ellenbogen is at it again! This time, the crew traveled to Albany, NY to spend the day working with Digital Marketing Training Group, also known as DMTG. Throughout the day, the Ellenbogen Creative Media Team filmed promotional content for DMTG which will be featured on their website. DMTG aims to provide aspiring entrepreneurs with the knowledge and resources to lead their own marketing agencies no matter what type of experience they have in the field. The organization holds frequent, in-person classes in topics such as Search Engine Optimization, Content Marketing, and building an online presence.

The video featured an on-camera discussion from upper-level executives about the services offered and the need for digital marketing in today’s economy. Founder Kris Roglieri and Marketing Director Joe Shaffer spoke directly about how digital marketing is important for all businesses when attempting to sell a service or product to the public, as well as how DMTG keeps up with the latest trends in the industry to serve their graduates and their clients in the best ways possible. The crew at Ellenbogen created a single camera setup for the videos and featured an array of sound and lighting equipment which produced smooth, clean content that will enhance DMTG’s online presence. They also utilized a Ronin-M gimbal stabilizer for b-roll footage of the staff working to achieve success in their everyday duties.

The team at Digital Marketing Training Group has over 75 years of combined digital marketing experience.  Many of the program’s graduates operate out of Albany and the surrounding areas. Founder and entrepreneur Kris Roglieri saw a need for a program which could provide those looking to promote businesses through online marketing tactics with the sources they would need to launch their careers.The staff at DMTG provides graduates of the program with support in generating tangible results for their clients, which can include anything from web design to technical support and analytics. DMTG’s training encourages graduates to gain clientele and run their business at their own pace while having 24/7 access to the supports they provide after the end of the program.

Digital marketing is extremely important since many people are turning to devices such as smartphones and computers for their business, entertainment, and lifestyle needs. Consumers are using internet resources to become informed about various products and services now more than ever, which means many businesses have the opportunity to reach audiences who they usually do not target or reach in their campaigns. While traditional marketing methods continue to reach the same audiences with the messaging, digital marketing and advertising strategies may be the way to go when selling a product to future consumers.

To find out more about the Digital Marketing Training Group and their work, visit their website at https://www.digitalmarketingbusiness.com.  

On Thursday, April 12, the Hudson Valley Economic Development Corporation and the Hudson Valley Gateway Association of Realtors hosted a unique event titled, ‘Visionaries: A Look into the Future of Commercial Real Estate’. The organizing parties provided over 400 guests with opportunities to network over light refreshments and hear a lecture/discussion on the future of the commercial real estate market in the Hudson Valley. The discussion was facilitated by HVEDC President/CEO Laurence P. Gottlieb and Richard Haggerty of the Hudson Valley Gateway Association of Realtors (HVGAR) at Marist College.

Guests of the event had the opportunity to speak directly with a panel of ten individuals representing various facets of the real estate industry. They each displayed a strong background in a unique facet of commercial real estate and provided guests with insights into how Hudson Valley residents may live and work over the next few years. Some of the topics mentioned throughout the discussion included the increasing changes in technology and lifestyle and how they could affect real estate in the Hudson Valley area. For example, various panelists specified how more commercial spaces should follow a model which provides a close proximity of services to office spaces.

This discussion also emphasized the importance of adapting real estate to the ways consumers live in the modern world by providing office spaces with services they may need. The panel mentioned multiple times how office spaces in the Hudson Valley should change the way they are setup to attract more diverse communities to the Hudson Valley. This was best stated during the discussion when co-moderator Richard Haggerty mentioned, “We need to take all the best ideas we have an act on them. We need to act; we need to adapt. Change is happening quickly, and we can’t afford to wait forever.”

Ellenbogen Creative Media, based out of Kingston, NY, recorded still and video footage, as well as interviews, at this event. We captured the entire event but the final product will be a two minute video to recap and promote the event for 2019, as well as encourage attendance and gain corporate sponsorship for the next event. Sponsorship for this year’s event was provided by local organizations such as Think Dutchess: Alliance for Business, Townsquare Media, Hudson Valley Magazine, and Taste NY.

As the sun rose on this beautiful July morning so did the Ellenbogen team. It was time to set forth on a long journey over the river (by way of the Tappan Zee Bridge) and through the woods (all the way down to Irvington, in Westchester County) to capture images of today’s targets. We arrived early and eager, ready to invade the homes of famous author, Washington Irving, and American Revolutionary patriot family, the Van Cortlandt’s.

To the surprise of the team, it was a straight shot from Kingston to Sunnyside with no traffic interruptions. A perfect commute. We arrived at Sunnyside, that’s what Irving calls his estate, ready to take in the sights of America’s first internationally famous author remembered best for penning, “The Legend of Sleepy Hollow.” We weren’t afraid of what we might find as we meandered our way through beautiful curved pathways on the property. There were no headless horsemen greeting us…just breathtaking views of the Hudson River and his amazing home covered in flowers as though it sprouted from the ground. A true nature paradise right in Westchester County.

Although we didn’t want to leave, we had another stop on today’s journey: Van Cortlandt Manor. This is the home of one of New York’s most prominent patriot families in the years just after the American Revolution. During their time in the house they dealt with pressing political issues, dealing with Federalist and Anti-Federalist debates over the drafting of the United States Constitution. We could only imagine being a guest in the home as our nation’s most important document was drafted…all while being served delicious meals from one of the largest and best-equipped colonial kitchens of it’s time in America! Van Cortlandt Manor is also home to a collection of furnishings from the colonial and federal periods in their original settings. But the coolest feature the Van Cortlandt’s included on their property is the Ferry House, a rural tavern that offered food, drink, and lodging to travelers!

Today’s Mission: Do not pick flowers off Sunnyside’s exterior, remind Zoltan he cannot harass the historians to sell Sunnyside to him (it’s just not for sale!), carve a pumpkin featuring the faces of our crew and get it in the Great Jack O’Lantern Blaze at Van Cortlandt Manor this fall (With over 6,000 Jack O’Lanterns on display…what’s one more!) and finally, build our own Ferry House.

Sunnyside

While filming a commercial for the powerful and efficient MetroVac Air Force Commander, a lightweight and portable pet hair dryer, Ellenbogen Creative Media got to work with some new gear and some very special talent: a slow motion camera and our new furry pawed friend, Prima! Let’s also not forget the very talented human actors on set that day as well, Cathy and Dylan!

Working with any type of animal can be a real hassle, but with the help of expert pet trainers, Ron Watson and Apryl Lea of Pawsitive Vybe, Prima was everything but a prima donna. Prima was on point and had high spirits throughout the entire shoot. She played in the sprinkler, rolled in the mud and especially enjoying being pampered with the Air Force Commander!

Focus Media has been handling the advertising and public relations needs of MetroVac for years and brought Ellenbogen Creative Media into the mix to work on their video productions. Director of Marketing Services for Focus Media, Bridget Clark, directed the shoot. “This is one of many videos we’ve collaborated on and it may well be one of my favorites! We had it all…dogs, kids, hired talent, specialty gear and even menacing clouds! We wanted to highlight the power behind this product and the only way possible is to show it in action. Bring on the dog!”

Metrovac has an incredible line of commercial vacuums and dryers available, and the Metrovac Air Force Commander, available in several new colors, is a stand out amongst pet owners! These dryers work so fast, the hardest part of the shoot was keeping Prima wet enough for continuity! No matter where the scenes moved, the dryer was easy to relocate due to its small size and its surprisingly low weight. Even six year old Dylan had fun with it making sure to test each speed level on his own hair!

Knowing the Air Force Commander’s potential, we knew ordinary camera shots wouldn’t be enough. We brought in the big guns with the Black Magic URSA in order to capture amazing slow motion footage. Which Director of photography, Zoltan David, loves the impact of slow motion in video, “I loved working with the URSA. It really makes a difference to the end product when you can incorporate images that are different or unexpected. Slow motion shots of a dog shaking and being dried off …where water is slowly spraying off of them looks phenomenal!”

What also looked great were the jib arm shots from above the action. Ellenbogen CEO, Jeremy Ellenbogen, always pushes for the extra-ordinary, “If we have access to the tools…we should use them. Create shots that are appealing to the eye and show the product in action. Anybody can point a camera and shoot…it’s what you do with the camera that makes the difference. It’s an art…and we have very experienced artists at Ellenbogen Creative!”

Just your typical Wednesday at Ellenbogen Creative Media!

Hear ye, hear ye. Ellenbogen Creative Media has embarked on the PATH Through History! Follow our crew as we gather assets highlighting 49 historic landmarks throughout Ulster, Dutchess, Orange, Westchester, Rockland, Putnam and Sullivan counties. As our journey progresses through 2015, our travel log will be updated. Don’t fret if you don’t see an entry till warmer weather breaks…our crew is just fine, they are simply battling the snow and ice for now.

Travel Log: Day 1
Our fearless crew set out at dawn armed with all the necessary gear to shoot the intended targets: Locust Grove in Poughkeepsie which was the home of Samuel Morse inventor of the telegraph and Morse Code, Washington’s Headquarters in Newburgh the very spot where General George Washington helped shape the American republic by rejecting the idea he should be king after the war and The Senate House in Kingston which was used as the permanent meeting space for the Senate after the New York Constitution was ratified in 1777, right here in Kingston, NY.

With camera in hand and lights in the ‘on’ position…day one has begun.

Today’s Mission: don’t touch anything! As a creative team, we always look for the best angles, unique prop placement and perfect light. Telling our director of photography he can’t move anything is like holding a new shiny toy in front of a child and telling them they can’t play with it! But we know our limits and respect the historical boundaries we are tied to. The temptation only makes us stronger!

One of the areas that Ellenbogen Creative Media focuses on is the dental industry thanks to a great partnership with Dr. Michael Tischler and the Prettau Implant Bridge. Since it’s been introduced to patients in the United States, we’ve been helping Dr. Tischler promote and market the up and coming brand to dentists across the country. One of those dentists is Dr. Glen Goldstein of Randolph Dental in Randolph, New Jersey.

Dr. Goldstein attended one of Dr. Tischler’s Prettau seminars and said, “They helped build a very successful practice for Dr. Tischler. After seeing their work and what they did promoting the Prettau bridge for him I knew that working with them would be a perfect fit for our practice.”

Through the use of patient testimonials, on camera interviews and scripted informational videos, we were able to provide Randolph Dental with marketing ammunition aimed to attract new patients to a higher profit product which ultimately yields growth for his practice. We produced a television commercial which will run on Cablevision in Northern New Jersey, and also shot still photos for use in print and the website. Jeremy Ellenbogen couldn’t be happier with the results, “Dr. Goldstein did everything exactly as we planned. He picked fantastic case studies for the testimonial videos, stuck to the planned schedule and had his office prepped to look beautiful on the day of the shoot. We love when clients are as excited as we are to create! It makes the end product look that much better!”

In post production, our editor and motion graphics designer, Andy Pidanick, brought out the creativity with a unique graphics treatment. “Motion tracking adds a different approach to most dental commercials. It’s always a fun thing to do.” That combined with beautiful HD visuals, we produced very effective videos.

Ellenbogen Production Manager, Amanda Popovich, was on set for the two-day shoot and appreciated the enthusiasm. “Dr. Goldstein and his team were great! They loved seeing the behind the scenes action and were always ready to help us move things, jump on camera for b-roll shots and make our time there a lot of fun! We send a big ‘thank you’ to Randolph Dental for the warm hospitality!”

If Dr. Goldstein could think of one word to describe his video shoot experience it would be: “Outstanding! The final productions were outstanding! Needless to say I am very impressed with every facet of their work. If you want to promote yourself and your services Ellenbogen is the go-to company.” You can see all of Randolph Dental’s videos on their website: www.RandolphDental.com

Randolph Dental 30 second Prettau from Ellenbogen Creative Media on Vimeo.

…to go with the fancy label holders we recently created promotional videos for! Well not so much fancy as efficient, economical and a necessity for organizing everything from shelving units to entire warehouses! Aigner Label Holder was in need of product videos to supply their vendors with to promote the various products they offer. These videos will live on the websites of national office supply giants such as Grainger, Uline and Fastenal.

Although simple in concept, the Aigner line of label holders is vast and serves a variety of needs, especially when it comes to warehouse and distribution. Our job at Ellenbogen Creative Media was to showcase the ease of use, proper use and possible uses of the top ten holders that Aigner manufactures; a project we had to interview and bid for. Marketing Manager for Aigner, Denise Ferro, headed the project, “We interviewed a few production companies to work on these videos and were completely impressed with the quality of work Ellenbogen presented. We made the right decision to go with them!” Ellenbogen Producer, Amanda Popovich, worked directly with Denise to make sure all of Aigner’s needs were met, “There were some intricacies to the project that made this one interesting. Being Aigner is not a direct sale business, we had to create two versions of each video – one for their own website and trade show marketing complete with Aigner branding, and one for suppliers of the Aigner products eliminating all Aigner branding.”

Aigner utilized our green screen studio at Seven21 Media Center to capture all of the video. We covered the green with white seamless to create a simple, crisp background that would show off the product rather than the environment. Aigner brought in racks and shelving units for the displays and Denise even stepped in as hand model during the shoot!

As for post production, Ellenbogen editor, Andy Pidanick, says, “This turned out to be one of my favorite edits. The challenge of creating interesting video from a simple product line was fun! Denise was great to work with, she was open to our creativity and offered some really good input!”

Ellenbogen Creative Media CEO, Jeremy Ellenbogen, speaks to how effective these videos will be, “Having individual product videos is a smart move on Aigner’s part. There are so many uses from websites and tradeshows to social media and email. This was a smart investment on behalf of Aigner.”

Aigner Label Holder, out of Orange County, New York, provides a complete line of labeling needs to companies spanning the globe. Ellenbogen Creative Media is proud to have partnered with them for this project!

 

Aigner Labels Reel from Ellenbogen Creative Media on Vimeo.

One of our fellow residents here at Seven21 Media Center is about to launch a brand new app they created for businesses to more easily invoice, track and manage overseas packages…and they chose Ellenbogen Creative Media to create the video to help sell it!

The infographic was requested by software developer, VISCO Software. In order to start selling the app, they had to have a one to two minute video made explaining what the app does. The video would be placed on the online storefronts for financial management systems operations such as QuickBooks.

Having never created a video, VISCO Vice Presidents and brothers Tim and Andy Peck, called on Ellenbogen to work our magic. When shooting is not involved and the created video relies solely on graphics, creativity plays a major role in the success of the project. Fortunately, our staff at Ellenbogen thrives on creativity and a good challenge! Enter editor Andy Pidanick, “Infographics make me smile. I love the challenge of taking an idea and making it a visual masterpiece. This project in particular was fun as it involved creating 3D images of shipping crates and other transportation objects…not something we do on a regular basis. Myself, Amanda and Alex bounced ideas off each other to end up with strong visuals supporting the ITA app. It’s a piece we’re very proud of.”

Andy Peck couldn’t agree more! “Working with the designer directly was a huge plus for us. Being able to see our feedback implemented quickly and correctly made the experience exactly what we were hoping for. The whole team used their creative skills but was very open to our input and adapted accordingly.”

The video project started out in the hands of VISCO VP Tim Peck, who thought putting a video together would be easy. “I put together a simple video that looked like a powerpoint presentation…it wasn’t effective or entertaining. We realized quickly that we needed help if we wanted to make sales! I don’t do video…I create apps and software. It was obvious that I should take a step back and leave the video portion to the video professionals!”

Ellenbogen CEO Jeremy Ellenbogen most enjoys the fact that a fellow Seven21 Media Center business looked within the building for marketing help, “We are a media center filled with almost every marketing resource you could need. We all turn to each other first for help in areas we don’t cover ourselves. It’s nice to see the camaraderie and networking happening right here under one roof!”

If only everyone would look to their neighbors for goods and services local business would thrive. I bet there’s an app for that!