Video Projects

Ellenbogen is at it again! This time, the crew traveled to Albany, NY to spend the day working with Digital Marketing Training Group, also known as DMTG. Throughout the day, the Ellenbogen Creative Media Team filmed promotional content for DMTG which will be featured on their website. DMTG aims to provide aspiring entrepreneurs with the knowledge and resources to lead their own marketing agencies no matter what type of experience they have in the field. The organization holds frequent, in-person classes in topics such as Search Engine Optimization, Content Marketing, and building an online presence.

The video featured an on-camera discussion from upper-level executives about the services offered and the need for digital marketing in today’s economy. Founder Kris Roglieri and Marketing Director Joe Shaffer spoke directly about how digital marketing is important for all businesses when attempting to sell a service or product to the public, as well as how DMTG keeps up with the latest trends in the industry to serve their graduates and their clients in the best ways possible. The crew at Ellenbogen created a single camera setup for the videos and featured an array of sound and lighting equipment which produced smooth, clean content that will enhance DMTG’s online presence. They also utilized a Ronin-M gimbal stabilizer for b-roll footage of the staff working to achieve success in their everyday duties.

The team at Digital Marketing Training Group has over 75 years of combined digital marketing experience.  Many of the program’s graduates operate out of Albany and the surrounding areas. Founder and entrepreneur Kris Roglieri saw a need for a program which could provide those looking to promote businesses through online marketing tactics with the sources they would need to launch their careers.The staff at DMTG provides graduates of the program with support in generating tangible results for their clients, which can include anything from web design to technical support and analytics. DMTG’s training encourages graduates to gain clientele and run their business at their own pace while having 24/7 access to the supports they provide after the end of the program.

Digital marketing is extremely important since many people are turning to devices such as smartphones and computers for their business, entertainment, and lifestyle needs. Consumers are using internet resources to become informed about various products and services now more than ever, which means many businesses have the opportunity to reach audiences who they usually do not target or reach in their campaigns. While traditional marketing methods continue to reach the same audiences with the messaging, digital marketing and advertising strategies may be the way to go when selling a product to future consumers.

To find out more about the Digital Marketing Training Group and their work, visit their website at https://www.digitalmarketingbusiness.com.  

On Thursday, April 12, the Hudson Valley Economic Development Corporation and the Hudson Valley Gateway Association of Realtors hosted a unique event titled, ‘Visionaries: A Look into the Future of Commercial Real Estate’. The organizing parties provided over 400 guests with opportunities to network over light refreshments and hear a lecture/discussion on the future of the commercial real estate market in the Hudson Valley. The discussion was facilitated by HVEDC President/CEO Laurence P. Gottlieb and Richard Haggerty of the Hudson Valley Gateway Association of Realtors (HVGAR) at Marist College.

Guests of the event had the opportunity to speak directly with a panel of ten individuals representing various facets of the real estate industry. They each displayed a strong background in a unique facet of commercial real estate and provided guests with insights into how Hudson Valley residents may live and work over the next few years. Some of the topics mentioned throughout the discussion included the increasing changes in technology and lifestyle and how they could affect real estate in the Hudson Valley area. For example, various panelists specified how more commercial spaces should follow a model which provides a close proximity of services to office spaces.

This discussion also emphasized the importance of adapting real estate to the ways consumers live in the modern world by providing office spaces with services they may need. The panel mentioned multiple times how office spaces in the Hudson Valley should change the way they are setup to attract more diverse communities to the Hudson Valley. This was best stated during the discussion when co-moderator Richard Haggerty mentioned, “We need to take all the best ideas we have an act on them. We need to act; we need to adapt. Change is happening quickly, and we can’t afford to wait forever.”

Ellenbogen Creative Media, based out of Kingston, NY, recorded still and video footage, as well as interviews, at this event. We captured the entire event but the final product will be a two minute video to recap and promote the event for 2019, as well as encourage attendance and gain corporate sponsorship for the next event. Sponsorship for this year’s event was provided by local organizations such as Think Dutchess: Alliance for Business, Townsquare Media, Hudson Valley Magazine, and Taste NY.

Orange County Executive Steve Neuhaus gave a State of the County Address on Wednesday, April 10. This is the fifth State of the County Address Neuhaus has given to discuss the progress being made in Orange County affairs. He was introduced by good friend Arnold Amthor, the Town of Montgomery and Village of Maybrook Police Chief. Overall, the address highlighted the many accomplishments of the past year, as well as his visions for the future of Orange County. Neuhaus has been working with the local legislature over the past year to ensure that Orange County will remain stronger than ever.

A few of the accomplishments highlighted throughout the address are as follows: New classes were added to BOCES programs in the fields of Health Career Training and English as a second language. Stewart International Airport saw a spike in job creation thanks to the addition of Norwegian Airlines. The airport also saw a 63 percent increase in passenger volume. The county has also launched a new campaign aiming to inform local parents, students, educators, and law enforcement about the dangers of sexting and cyberbullying. Additionally, property values in the county are on the rise and sales tax revenue rose $15 million dollars in value between 2016 and 2017.

The county will be implementing new initiatives over the next year to stay successful as well. Currently, the county is working with local medical providers to reduce health costs for local residents and focus on areas of health which were not specified in care before. In addition, the county will be implementing a program which allows drones to fly in medicine, such as epipens, to those without easy access to those medications. County Executive Neuhaus will also create a program to develop labor and trade apprenticeship requirements for those working on publicly financed construction projects.

Ellenbogen Creative Media, based out of Kingston, NY, was responsible for gathering live, multi-camera footage of this event. This is Ellenbogen’s third year working with Orange County to film this event in conjunction and under the direction of Focus Media of Goshen, NY. Ellenbogen recorded the event via the Livestream Live Broadcasting website. Footage of the event was also shared on Orange County’s Government Website in its entirety.  It was recorded in High Definition and Livestreamed for a large viewing audience. The footage from this event was also edited into roughly a two minute news reel video with a next-day turnaround by Ellenbogen’s own Steven Miele to ensure the content was released to the public in a timely manner. The Orange County State of the County Address was broadcasted live between two different cameras for a smooth, seamless look.

For those not familiar with Live streaming, this is the concept of watching news happen as it is being filmed. Media, such as video content, is broadcasted in real time to viewers online or via social media in an effort to help them experience events as they are happening in real time. Live streaming is essential in political events and campaigns since it can ensure transparency between government officials and constituents in ways that other forms of media cannot. Live streaming also enables government officials to share information with people in a timely manner and helps them stay up-to-date on what is happening in their community and around the world.

Our new fall semester interns have arrived!  We are very excited to work with another great group from SUNY New Paltz!  First up is senior, Samantha Pritchard, Digital Media Production major.

 

“To say my first day interning at Ellenbogen Creative Media started off with a bang would be an understatement. Not only was I instantly greeted with the friendly and hilarious cast of employees; I also witnessed a very rare light bulb explosion (and minor fire thereafter)!

To be honest, I was incredibly nervous walking into the building this morning, since I have never had and internship before. Those anxious fears were not long-lived, though, because everyone working here is very helpful and kind. Everyone welcomed any questions I asked and I can tell they were eager to help me learn.

Originally I was expecting a slow first day filled with learning where everything was, doing my paperwork, and watching everyone else go about their daily tasks.

Boy, was I wrong.

Only thirty minutes into the day and I was already behind the teleprompter on a video shoot! I was able to watch Amanda, the Production Manager, work with it for a few minutes before feeling confident enough in myself so I wouldn’t mess up the flow of the talent: Josh Ratner.

The whole purpose of the shoot was to capture video segments for the Health Alliance of Hudson Valley’s series of helpful and informational videos about health and healing. The environment during the whole shoot was very calm and relaxed.

My first day wasn’t all explosions and laughter, though. I was able to sit with editor, Ricardo Pineda, so that he could teach me more about Adobe Premiere, the editing software used here at Ellenbogen Creative Media. It amazed me how patient he was with my incessant questions about the program and I learned so much in those two hours; more than I learned during an entire semester of an editing class.

Things here are very hands-on which makes learning a much faster and smoother process. Instead of them just telling me how to work the teleprompter or how to put away the different microphones, they actually had me DO these tasks.

My first day at Ellenbogen is almost finished but I can’t wait to come back next week for a whole new round of hands-on learning.”

If you or someone you know is interested in being an intern at Ellenbogen Creative Media, please contact us at info@ellenbogen.com

The summer semester is in full swing now and our interns are progressing very well! We have had each of them out on numerous shoots handling everything from loading the production van, setting up and breaking down of gear, running audio…we even have them prepped with cold water bottles at the ready for our DP, Zoli. (Just kidding! He likes his water room temperature.) They handle every task given extremely well and are a big asset to our crew!

This week’s intern insight is from Andrew. Andrew joins us from SUNY New Paltz. When we first met him he was interested in learning all aspects of video production, but now that he has had a taste of it, his focus is on lunch.

This week’s intern: Andrew Woltman.

“In my time at Ellenbogen Creative Media, I’ve met a wide variety of people from whom I’ve learned an even wider variety of things. From my first shoot at the Regeneron facility, to the latest day of editing projects for the Health Alliance, it’s been a wide range of hands on experience and learning from observation.

Having come from a school which utilizes AVID programs for its editing, the adjustment to Adobe Premiere took a little while to learn, but I felt more natural at using it as time went on. Going on shoots to different locations could be nerve wracking at first, but again time is the remedy.

The team at Ellenbogen has welcomed me with open arms. I feel comfortable enough to ask a question when I don’t understand something, and am given the guidance to solve problems to arise. It’s a small corporation, but it’s a very tightly knit community which interacts well with one another. I’m glad to have chosen Ellenbogen for my internship, and I will look back on my time here fondly.”

If you, or someone you know, is interested in being an intern with us, contact us at info@ellenbogen.com!

As the sun rose on this beautiful July morning so did the Ellenbogen team. It was time to set forth on a long journey over the river (by way of the Tappan Zee Bridge) and through the woods (all the way down to Irvington, in Westchester County) to capture images of today’s targets. We arrived early and eager, ready to invade the homes of famous author, Washington Irving, and American Revolutionary patriot family, the Van Cortlandt’s.

To the surprise of the team, it was a straight shot from Kingston to Sunnyside with no traffic interruptions. A perfect commute. We arrived at Sunnyside, that’s what Irving calls his estate, ready to take in the sights of America’s first internationally famous author remembered best for penning, “The Legend of Sleepy Hollow.” We weren’t afraid of what we might find as we meandered our way through beautiful curved pathways on the property. There were no headless horsemen greeting us…just breathtaking views of the Hudson River and his amazing home covered in flowers as though it sprouted from the ground. A true nature paradise right in Westchester County.

Although we didn’t want to leave, we had another stop on today’s journey: Van Cortlandt Manor. This is the home of one of New York’s most prominent patriot families in the years just after the American Revolution. During their time in the house they dealt with pressing political issues, dealing with Federalist and Anti-Federalist debates over the drafting of the United States Constitution. We could only imagine being a guest in the home as our nation’s most important document was drafted…all while being served delicious meals from one of the largest and best-equipped colonial kitchens of it’s time in America! Van Cortlandt Manor is also home to a collection of furnishings from the colonial and federal periods in their original settings. But the coolest feature the Van Cortlandt’s included on their property is the Ferry House, a rural tavern that offered food, drink, and lodging to travelers!

Today’s Mission: Do not pick flowers off Sunnyside’s exterior, remind Zoltan he cannot harass the historians to sell Sunnyside to him (it’s just not for sale!), carve a pumpkin featuring the faces of our crew and get it in the Great Jack O’Lantern Blaze at Van Cortlandt Manor this fall (With over 6,000 Jack O’Lanterns on display…what’s one more!) and finally, build our own Ferry House.

Sunnyside

Ever wonder what it’s like being an intern at Ellenbogen Creative Media? Over the next several weeks we will introduce you to our five summer interns! Hear about what they do on a daily basis, what they learn, what they hope to get out of their experience and maybe even some tips for future interns! Starting off, summer intern number one: Marie Roser.

“Hello! My name is Marie Roser. I am a senior at Mercy College majoring in TV & Radio Production. I just finished four years of NCAA Division 2 college sports, participating on both the Field Hockey and Women’s Lacrosse team. I am also the managing editor and sports editor on our college newspaper, The Impact News. Currently I am a new intern here at Ellenbogen Creative Media.

Being an intern was a scary thing in and of itself. Especially when you don’t know what exactly to expect. But with everyone being so friendly, it made the transition much easier. Coming into this with an open mind I knew I wanted to learn about things I never really had the chance to experience while in school. Especially with technology that is up to date, unlike what we have at my school.

Now I have been here for about 2 weeks. I would say 3 but I went away on vacation in the very beginning. I have been on one shoot and on set for a couple short shoots here in the studio. I’ve learned a lot about camera work, lighting audio, editing and even live multi-camera events. I’ve had hands on experience with so much already. From the setup of different shoots in the office and even in the studio on the green screen, to being the technical director of a live event for Hudson Valley Economic Development Corporation with 3 different camera feeds.

Knowing that I have learned so much already, when looking to the future I know that I expect to learn even more. Since I am the least experienced intern with editing, due to the fact that all the editing classes were during my class time, I hope to learn even more about that. I’ve learned things already but I hope to learn even more and even be able to edit some of my own projects. I also hope to get more experience on camera. Shooting in the TV studio at our school with rehearsed scripts is completely different than shooting live unrehearsed, unscripted and uncontrolled environments. Lastly I hope to gain confidence after leaving here. Confidence in what I am doing, what I have learned and what I have chosen to do with my life career.
It has been a great learning experience so far here with the Ellenbogen team, and I cannot wait to get even more out of it.”

If you, or someone you know, is interested in being an intern with us, contact us at info@ellenbogen.com!

While filming a commercial for the powerful and efficient MetroVac Air Force Commander, a lightweight and portable pet hair dryer, Ellenbogen Creative Media got to work with some new gear and some very special talent: a slow motion camera and our new furry pawed friend, Prima! Let’s also not forget the very talented human actors on set that day as well, Cathy and Dylan!

Working with any type of animal can be a real hassle, but with the help of expert pet trainers, Ron Watson and Apryl Lea of Pawsitive Vybe, Prima was everything but a prima donna. Prima was on point and had high spirits throughout the entire shoot. She played in the sprinkler, rolled in the mud and especially enjoying being pampered with the Air Force Commander!

Focus Media has been handling the advertising and public relations needs of MetroVac for years and brought Ellenbogen Creative Media into the mix to work on their video productions. Director of Marketing Services for Focus Media, Bridget Clark, directed the shoot. “This is one of many videos we’ve collaborated on and it may well be one of my favorites! We had it all…dogs, kids, hired talent, specialty gear and even menacing clouds! We wanted to highlight the power behind this product and the only way possible is to show it in action. Bring on the dog!”

Metrovac has an incredible line of commercial vacuums and dryers available, and the Metrovac Air Force Commander, available in several new colors, is a stand out amongst pet owners! These dryers work so fast, the hardest part of the shoot was keeping Prima wet enough for continuity! No matter where the scenes moved, the dryer was easy to relocate due to its small size and its surprisingly low weight. Even six year old Dylan had fun with it making sure to test each speed level on his own hair!

Knowing the Air Force Commander’s potential, we knew ordinary camera shots wouldn’t be enough. We brought in the big guns with the Black Magic URSA in order to capture amazing slow motion footage. Which Director of photography, Zoltan David, loves the impact of slow motion in video, “I loved working with the URSA. It really makes a difference to the end product when you can incorporate images that are different or unexpected. Slow motion shots of a dog shaking and being dried off …where water is slowly spraying off of them looks phenomenal!”

What also looked great were the jib arm shots from above the action. Ellenbogen CEO, Jeremy Ellenbogen, always pushes for the extra-ordinary, “If we have access to the tools…we should use them. Create shots that are appealing to the eye and show the product in action. Anybody can point a camera and shoot…it’s what you do with the camera that makes the difference. It’s an art…and we have very experienced artists at Ellenbogen Creative!”

Just your typical Wednesday at Ellenbogen Creative Media!

The Hudson Valley Economic Development Corporation, HVEDC, held the 2nd Annual State of the Hudson Valley Economy: Full STEaM Ahead event recently at SUNY New Paltz. The Valley’s top economy leaders shared insight about the state of affairs for our region and where the local economy is headed. The event’s keynote speaker was Paul Harrington, Ph.D., joined by panelists Dan Freedman, Paul Kassel, Harold King, Kale Kaposhilin and moderator Larry Gottlieb. They all brought their expertise together to explain what STEaM­educated workers will mean to this economy’s future. STEaM standing for: Science, Technology,Engineering, The Arts, and Mathematics.

As a trusted media partner of HVEDC, Ellenbogen Creative Media handled the audio/video needs of the event running three cameras, portable microphones and live switch editing capabailities. Having a bigger video presence on site allowed us to not only capture the panel discussions but also shoot live audience reaction and Q&A with the speakers.

HVEDC President/CEO and moderator of the event, Larry Gottlieb, was beyond pleased with the event, “Not only was it a great turnout but it was also a great discussion. The economy will only grow if we take care of it. Being able to collaboarate and brainstorm with leaders, hear from the Valley’s residents and start conversations is what gets things in motion. Having it documented by Ellenbogen expands our reach even further. The team did a great job capturing this event; they also helped get the initial buzz out with the creation of an infographic promo. Having that helped generate interest and fill seats!”

Ellenbogen Group CEO Jeremy Ellenbogen utilized this event to introduce our summer interns to live event recording, “What better place to debut our interns than at a college! We had all five of them work this event from running cameras and live microphones to live switch editing. Of course our team was there to oversee the entire production, but having them actually work hands on with the gear at a live event is important for them experience.”

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And we are glad to report that all five interns returned to work the next day!

Stay tuned for a link to the full State of the Economy event right here!