Reality Check-“Powerwall” TV spot

The next time you are at the checkout counter at the local gas station or convenient mart, look around you. Do you see advertising for tobacco products prominently displayed? If so, our kids see it too, and if they see it, they are more likely to start smoking.

This cleaver video advertising campaign using composited 3D animation, personifies what kids are thinking when they see the tobacco wall or “powerwall” as it is known in the advertising business.


Reality Check of NY is helping keep our kids safe by running these ads on television and showing to legislators to get them to keep advertising of tobacco products out of sight of minors.