A Cut Above The Rest

One of the more recent, and exciting, projects we’ve been working on for the past few months here at Ellenbogen Creative Media is a series of instructional videos for Milady, a part of Cengage Learning. For those that don’t know, Milady is one of the world’s largest education publishers for the beauty and wellness industry. We were very excited to be a part this prestigious project.

When we went into contract last summer to create the next set of videos for their ‘Turning Trends Into Money’ series, we put our ‘A Team’ into place and began the critical pre-production process. Extensive planning was needed to coordinate everything from talent casting, location scouting, and salon equipment acquisition to crew and gear preparation as well as craft services arrangements! Production Coordinator/Producer, Amanda Popovich, took the lead on this end. “It really is amazing how much behind the scenes work goes into one production…let alone a three day shoot on location in New York City with a crew of five! Fortunately, our team here has a great working relationship and with everyone pulling together, doing their part to perfection…it becomes a seamless production with a very happy client!”

Suzanne Mulroy, Video Product Manager for Milady, couldn’t agree more! “This was the first project we worked on with Ellenbogen Group. New vendor relationships can be hard, trying to feel each other out, see how the team operates and hope it’s a fit. And it was! The team on-set was great to work with, very professional and eager to please. As for the post production process, we couldn’t be happier with the results! Alex knew exactly the look we were aiming for and delivered high-energy, informative videos!”

Senior Editor, Alex Pearson, has a special connection to the ‘Turning Trends Into Money’ project. “Working with Suzanne was awesome! We were given an edit schedule with definite deadlines…I only missed one! Suzanne was completely understanding. I mean, I tried to edit in the hospital when my twins were born…but my wife requested I stop! I even wanted to name them Carlos and Berry [The lead stylists in the videos], but my wife said no.”

Ellenbogen Group CEO, Jeremy Ellenbogen, is proud of what the team delivered. “Spending three days on set in NYC with the area’s leading stylists, Carlos Cintron and Berry Bachen, was a test to our creativity, professionalism and dedication. And we shined! We also learned a lot about hair! You should check out the videos…they’re really good!”

Our crew used Sony EX3 and Canon 5D Mark III DSLR cameras, KinoFlo Diva lights, Dana Dolly, 3 monitors for client viewing, wireless audio rack, and a Black Magic Atem.

As the video quickly becomes the preferred communication method, Milady hopes to use Ellenbogen for all their East Coast video production projects, and we welcome the opportunity. This current Ellenbogen project is Coming Soon to the Milady Education Network (www.miladyednet.com).