Drs. Jessica and Robert Logan, of Integrated Dental Aesthetics, were looking for a way to reach potential clients and share information about the services he offers. The challenge was how to effectively reach a wide market. This is when they turned to Ellenbogen Creative Media.
After analyzing Dr. Logan’s need the Ellenbogen crew put together a personalized full marketing package. This included two TV commercials, four web videos, digital print collateral, and a microsite featuring client testimonials and various shots of the Prettau implant bridge process. Ellenbogen integrated Dr. Logan’s existing brand with the new one to create a seamless new look.
Dr. Logan’s campaign has proven to be successful with many new inquiries leading to new Prettau patients.
One inquiry that Dr. Logan received was from another doctor, who saw the commercial and wanted to know who did the ad. He was surprised to hear that it wasn’t created by a NYC company. Now Ellenbogen is taking care of their needs.
“One of the best compliments you can get is having another doctor call to ask who did the ad!” exclaimed Jeremy Ellenbogen, President & CEO of Ellenbogen Creative Media. “I wanted to make sure that every shot was moving. We created a lot of the shots using flowers in the foreground, making the spots look soft and beautiful. It was elegantly lit giving it a comforting feel. This is a subtle but effective technique.”
Doing an integrated marketing package really keeps the messaging cohesive. It’s all in the small details! That’s what is important. All the little extras that the Ellenbogen crew added made this rich and beautiful looking.
The video was shot over the course of one day on location in Kinnelon, New Jersey. A microsite for the Prettau Implant Bridge was also created, making use of all the elements by incorporating text from the scripts, photos from the photo shoot, and all the videos that were shot as well.