Since 1924, HG Page has been the go to home and hardware company for Hudson Valley residents. HG Page prides themselves on providing complete customer satisfaction by sharing knowledgeable advice and assistance throughout any renovation process. Featured Home and Bathroom showrooms are furnished with high quality and competitively priced products that will suit anyone’s style. The Ellenbogen Group produced a TV spot that featured HG Page’s Home Design showroom in their Poughkeepsie location.
Kristen Prince, Advertising and Marketing Coordinator explains, “Our goal was to produce a national looking tv spot that still has a ‘local’ appeal and reinforces the long standing tradition of the HG Page brand. We feel this really hits the mark, and is exactly what we were looking for”.
The TV spot features a first time home-buying couple upgrading their kitchen. The process is made easy with HG Page’s assistance. Proud of their newly furnished kitchen, the couple cannot wait to begin their next project!
“Since there is so much competition in the home improvement arena, we needed to find a way for the commercials to stand out (in a good way) next to Home Depot, Lowes, and other local competitors running ads on TV. By producing a TV spot with this storyline, it demonstrates HG Page’s dedication to helping homeowners create a dream home,” explains Jeremy Ellenbogen, President of Ellenbogen Creative Media.
The spot also featured a new music jingle that will also be used for a radio advertising campaign.
During the same shooting day, the crew also shot footage for Page’s outdoor living center TV spot that will air in the spring.
The thirty second spot features HG Page’s Home and Design Showroom, but doesn’t reveal all their hidden treasures! View the TV Spot below and visit HG Page to begin your renovation.