In an effort to showcase Orange Regional Medical Center’s new Rowley Family Birth Place in Middletown, NY, the production team at Ellenbogen and PR/Advertising agency Focus Media, just released the new video tour. The hotel-like setting, warm decor, and friendly staff make it seem anything like an ordinary hospital. The high tech design and latest medical technology ensure the best care too. Expecting mothers want a walking tour of the facility, but this is often not feasible. The video provides the next best thing, (or even better) a narrated virtual tour showing all the great amenities. The script and concept was developed in conjunction with Focus Media staff and the marketing team at ORMC. The production was shot and editing by the team at Ellenbogen. The video was shot all in one day using as much natural lighting as possible with extremely fast and sensitive prime lenses. The camera was mounted on a Jib arm crane to achieve sweeping, smooth motion footage.