Client: Putnam County Tourism (Katie DeMarco, Libby Pataki)
Executive Producer: Jeremy Ellenbogen
Director: Zoltan David
Writer: Amanda Popovich
Editor: Alex Pearson
Step away from the busy city life and take a short train ride to to Putnam County, NY. It’s less than an hour from NYC. Spend the day (or a lifetime) to enjoy the great outdoors and relax with the many different activities Putnam County has to offer like; hiking, fishing, boating, and exploring historical sites. Putnam county is “Where the country begins”. This television and internet advertising campaign was targeted toward metro NY viewers wanting to get out of the city for bit and enjoy the country.
The television campaign started running on various cable channels in Queens, Brooklyn, and Westchester County, spring 2014 and will continue through the summer.
Ellenbogen used HD video and state of the art equipment and editing software to produce high quality video, using specialty lenses, jib arm camera cranes, sliders, and high resolution HD cinema cameras. A corresponding long form video was also produced from the video shoot to play on the website and other viral marketing channels.
Video is great way to showcase the beauty of the county.