What it means to get out and enjoy the great outdoors may have a different meeting for some, especially between those living in New York City and upstate NY. This Television advertising campaign, targeted toward metro NY showcases the Upstate playground we call Ulster County, just 90 miles north of New York City. It is a great and convenient place to visit. So many great outdoor (and indoor) adventures like golfing, horseback riding, river tours, hiking, boating, shopping, and dining.