“Capitalizing” on Client Testimonials
Commercial Capital Training Group, based in Albany,NY and Atlanta,GA have been using client video testimonials (produced by Ellenbogen) to show potential students how effective their training seminars are.
Since January 2012, Ellenbogen has been traveling the country (Atlanta, Las Vegas, New York, Mississippi, and North Carolina) to produce several success stories of recent CCTG graduates. Each testimonial video is between 5 and 10 minutes long and contains in-depth responses to pressing questions that many prospective students have in the vetting process. Kris Roglieri, president of CCTG said, “the testimonial videos are the best marketing component of our website.” and “although it would be cheaper to just find a local crew in each city, I know that the (high) quality is going to be consistent by using the Ellenbogen Creative team.”
Techie Stuff: The videos were shot with a Cannon 5D Mk2 DLSR camera so the imagery is very smooth and film-looking with crisp, clear audio recording and a music track. The editing process used Final Cut Pro and AfterEfx.
About CCTG: Commercial Capital Training Group has been training entrepreneurs from all walks of life in the commercial finance marketplace for many years. They are a premier, one-of-a-kind training company that provides the most comprehensive commercial finance training and education in the commercial finance marketplace. CCTG’s 7 day seminar is creating a new breed of entrepreneurs in the commercial finance marketplace.