The production team at Ellenbogen has been busy the past couple of months shooting a series television commercials that will hit the airwaves next week. The original concept for the commercials “Do you do this?” and “Always on” were conceived by the in-house marketing and sales team at Central Hudson. The plan was to shoot very high quality imagery of various occupations and activities that people in the Hudson Valley do, requiring gas and electric energy. Upon the first edit, criticism came back from Central Hudson that the spots looked “too national and professional,” a complement. (I guess) We then went out and shot more recognizable Hudson Valley locations, which satisfied their concerns.  The second spot is currently in production and will begin running in September. Check out the finished commercial.

Ellenbogen, in conjunction with FocusMedia develops a new television campaign for Ulster County Tourism targeted toward metro NY residents. The pre-production phase is underway. So far the development storyboards have been created and production will begin in a couple of weeks with a finished 30 sec spot just in time for Ulster’s tourism season to kick into high gear.

We finished the commercial after a three day shoot and our post-production team went right to work to meet the deadline of Monday 5/21 air date on ABC’s Good Morning America.

Here is a look at the final production:

Tischler Dental has launched (yet again) another revolutionary service offering for patients with missing teeth. Tischler is introducing the Prettau Bridge, the first company in the US to offer this product.  Ellenbogen was the first call when Dr. Tischler decided to work on a digital marketing campaign.  “We need a really good TV commercial and we need it immediately,” said Dr. Tischler.  In a week the Ellenbogen team had developed a concept, wrote two commercial scripts, organized the production, shot all the interviews and b-roll, and delivered the final edit ready for air.  “I love working with a creative team that knows exactly what I want and that is able to deliver it  when I need it,” said Tischler.

Ellenbogen is now working on accompanying videos to promote Tischler’s Prettau Bridge that will be prominent on the Tischler Dental.com website. Much of the footage for the videos were shot during the television commercial production process, another strength of Ellenbogen’s, integration and multi-purpose use of digital assets.

Since 2001, the team at Ellenbogen Creative have been working with Dr. Michael Tischler to produce the most elegant and effective television commercial campaigns. Dr. Tischler attributes much of his overwhelming success, as one of the leading dental practices in the country, to his clever commercial and website video content. This will be the fourth television campaign that Ellenbogen has produced for Tischler Dental. The previous campaigns were so successful that Tischler licensees the commercials to other dentists world-wide (the US, Europe, and Australia) for use on local tv channels.

visit www.tischlerdental.com

Here is one of the finished TV spots:

Tischler Dental- “Future of Dentistry” TV spot from Ellenbogen Creative on Vimeo.