The production team at Ellenbogen has been busy the past couple of months shooting a series television commercials that will hit the airwaves next week. The original concept for the commercials “Do you do this?” and “Always on” were conceived by the in-house marketing and sales team at Central Hudson. The plan was to shoot very high quality imagery of various occupations and activities that people in the Hudson Valley do, requiring gas and electric energy. Upon the first edit, criticism came back from Central Hudson that the spots looked “too national and professional,” a complement. (I guess) We then went out and shot more recognizable Hudson Valley locations, which satisfied their concerns.  The second spot is currently in production and will begin running in September. Check out the finished commercial.