Since 1924, HG Page has been the go to home and hardware company for Hudson Valley residents. HG Page prides themselves on providing complete customer satisfaction by sharing knowledgeable advice and assistance throughout any renovation process. Featured Home and Bathroom showrooms are furnished with high quality and competitively priced products that will suit anyone’s style. The Ellenbogen Group produced a TV spot that featured HG Page’s Home Design showroom in their Poughkeepsie location.

Kristen Prince, Advertising and Marketing Coordinator explains, “Our goal was to produce a national looking tv spot that still has a ‘local’ appeal and reinforces the long standing tradition of the HG Page brand. We feel this really hits the mark, and is exactly what we were looking for”.

The TV spot features a first time home-buying couple upgrading their kitchen. The process is made easy with HG Page’s assistance. Proud of their newly furnished kitchen, the couple cannot wait to begin their next project!

“Since there is so much competition in the home improvement arena, we needed to find a way for the commercials to stand out (in a good way) next to Home Depot, Lowes, and other local competitors running ads on TV. By producing a TV spot with this storyline, it demonstrates HG Page’s dedication to helping homeowners create a dream home,” explains Jeremy Ellenbogen, President of Ellenbogen Creative Media.
The spot also featured a new music jingle that will also be used for a radio advertising campaign.

During the same shooting day, the crew also shot footage for Page’s outdoor living center TV spot that will air in the spring.

The thirty second spot features HG Page’s Home and Design Showroom, but doesn’t reveal all their hidden treasures! View the TV Spot below and visit HG Page to begin your renovation.

Ted Gibson, the world Renown hair stylist for prominent celebrities such as Angelina Jolie, Anne Hathaway, and Ashley Greene reveals his philosophy on individual beauty through a series of classes at Ted Gibson Academy. The Ellenbogen crew spent the day in NYC at the posh, GO Studios, in West Chelsea shooting a series of promo videos while Gibson’s team prepped models for a photo- shoot. The footage of models’ rocking fierce, trendy, and fun looks was used in their innovative promotional video we produced. Gibson reveals, “The video is cutting- edge and is a perfect depiction of my passion, my team’s dedication, and most importantly emphasizes the academy’s purpose to educate professional stylists on enhancing individual beauty.” The “students” will learn the techniques to create looks such as those featured in the video.

Jeremy Ellenbogen, President and CEO said, “These are exactly the type of projects we aspire to do, Ted Gibson allowed us to be creative and trendy, breaking out of the mold of many of the more recent corporate video projects that we have been working on.”

Ellenbogen produced one three-minute video and three 15 sec promo videos shot with a two Canon 5D DSLR cameras and a Sony EX-3 XDCAM, accentuates the over- all composure of Ted Gibson Academy. Post production was done on our new large screen i-mac computers using Final Cut and many motion graphic sequences using Adobe After Effects.

Watch the video!

Sotheby’s International Realty, the world-renown real estate brokerage, selected the Ellenbogen Group to produce a video for one of their luxury exclusives. The engaging five-minute video enticingly presents the grand and sumptuous mid-Manhattan duplex as an effective complement to the Sotheby’s print advertising campaign.

Lois Nasser, a Sotheby’s Senior Vice President, remarked, “I am more than pleased with The Ellenbogen Group’s professional manner and artistic expertise. They completely captured the unparalleled attributes and value of the unique and luxurious apartment.“

With a careful eye to detail, the video showcases how the twelve-room duplex offers gracious features balanced with intimacy and privacy. The production crew operated thoughtfully and discretely throughout the shoot preventing any disturbance to the homeowners. The duplex’s owner commented, “The video is perfection, excellent work completed under difficult conditions. Congratulations on a fine effort. I would enthusiastically recommend your firm to others who require such a video”.

At Ellenbogen we featured our new soft lighting kit, and Jib Arm for sweeping camera moves, Canon DSLR cameras, and specialty Zeiss wide angle prime lenses to capture the fine detail and beauty of the luxury apartment.

For further information regarding Sotheby’s International Realty please view the video below and visit http://www.sothebysrealty.com.

Central Hudson Gas and Electric partnered with Lime Energy, a North Carolina based commercial lighting efficiency expert, to help Hudson Valley businesses lower their energy costs and upgrade their old lighting.
During tough economic times, Central Hudson is cognizant of the struggles many businesses are facing with rising energy costs. With this in mind, they had our crew (Ellenbogen) produce a two-minute informational video to promote their lighting and efficiency program.

Ashley Conger, Corporate Communications Director for Lime Energy said, “Many business owners are too busy to listen to a long sales pitch. This video quickly and simply explains the benefits of Central Hudson’s program and in two minutes, communicates our message perfectly.”

Central Hudson’s Business Lighting Upgrades helps companies reduce their energy consumption and provides valuable rebates for the replacement of outdated lighting fixtures throughout their facility. The video covered case studies of three Hudson Valley business (Prosource Flooring, Country Goose, and Smile Works) whom have benefited from the lighting upgrade program. The video was made up of interviews, b-roll footage of each company’s facility, and green screen footage hosted by Central Hudson Gas and Electric spokesperson.

Lenore Burton, Owner of Country Goose, revealed that within three months she saved money that she was now able to put towards advertising! This provided the opportunity of growth by reaching more of her target audience. Tom Fasoldt, ProSource Flooring, reinforced that this profitable service is aiding local companies during this economy. Central Hudson is even covering up to 70% of the complete installation costs!

These companies are now able to focus more on gaining new customers and enjoying their work environment as a result of the lighting program. “The office environment has improved ranging from better work ability to patient care,” says Dr. Cary Wagner, Smile Works, “I’m more than pleased with the benefits gained through this program.”

With tremendous growth in the past year, Ellenbogen has opened up an additional office location including a high-tech video editing suite and green screen TV studio to serve many of its lower Hudson Valley clients, and expand internationally with the Airport within walking distance.

Ellenbogen is a leading digital creative company that helps brands, organizations and institutions produce marketing, promotional or internal video content and deliver it across any platform from desktop to mobile, broadcast to broadband.

Mike Oates, managing director at the Accelerator, said, “Ellenbogen Creative Media provides valuable expertise in the digital media world. Many of the organizations in the Hudson Valley, as well as the Accelerator, could utilize their services to market and grow their businesses.”

Jeremy N. Ellenbogen, president and CEO of Ellenbogen Creative Media, is an expert in the digital and media broadcast fields. He has over 18 years of experience in content strategy, creation and deployment, and he has built a client base that includes regional, national and international organizations across many different industries. Ellenbogen Creative Media is the fastest-growing digital media production company in the Hudson Valley, led by its team’s expertise in communicating key messages in any digital space.

“I am looking forward to my team working in our new studio in Orange County,” Ellenbogen said. “This operation will give us greater reach to our growing list of clients in Orange and provide more flexibility as we offer more quick-turnaround video services that will help our clients expand their visibility in the marketplace.”

Orange County Executive Edward A. Diana added, “We’re always on the lookout for high-tech firms that bring new, innovative ideas to the table. Ellenbogen Creative Media is a technologically-advanced company that offers great digital media expertise to Orange County businesses. We’re happy they’ve chosen the Accelerator to set up shop.”

Robert Armistead, chairman of the Orange County Industrial Development Agency, said, “The Orange County IDA is proud to support the Accelerator’s proactive economic development model. We look forward to helping Ellenbogen Creative Media reach new heights.”

Executive Director of the IDA James O’Donnell said, “The Accelerator offers broadband Internet service, WiFi and a video-conferencing system as well as many other technological assets to help Ellenbogen with its business development needs. We look forward to helping them help other Orange County businesses expand.”

Ellenbogen will set up a studio and facilities within the Accelerator to complement the services it offers from its main office at Seven21 Media Center, 721 Broadway, Suite 100, Kingston, N.Y. For more information, please call (845) 339-9600 or visit www.ellenbogenmedia.com

About the Orange County Business Accelerator:
OCBA, located at 4 Crotty Lane in New Windsor, N.Y. at New York International Plaza at Stewart Airport, is a business incubator program launched by the Orange County Industrial Development Agency (IDA) in partnership with Orange County Government. The incubator, 10,000 square feet of Class A high-tech research and development space, is designed to attract new entrepreneurial investment by providing businesses with below market occupancy costs, a menu of mentoring programs and a high-tech plug-and-play office environment.

On September 24th, The Ellenbogen Group attended Regeneron’s “End of the Summer Party” in Tarrytown, NY. The event was webcasted for all employees located in offices in Rensselar, NY, Basking Ridge, NJ, as well as field-based employees across the United States, allowing them to partake in the celebration.

The company had just been named the “#1 Company in the World to Work for in the Biopharmaceutical Industry,” by Science Magazine’s Annual Survey. This accomplishment was the most recent in a string of corporate milestones including two FDA approvals and a positive recommendation for approval for a Regeneron drug for use in Europe. The productions of a webcast and five-minute highlight video featured regional dignitaries, such as United States Congresswoman, Nita Lowey, NY State Lieutenant Governor Robert Duffy, and other Westchester County officials. Principals from Regeneron, included CEO Dr. Leonard Schleifer and Chief Scientific Officer, Dr. George Yancopoulos.

The Ellenbogen crew of five, used multiple SONY HD video cameras and premiered our Blackmagic ATEM video switcher and webcasting system to bring Regeneron’s vision to life. This project exceeded Regeneron’s expectations, establishing a partnership and future productions for events and other projects for the leader in Life Sciences Industry.

Why did Dr. Jay Ajmo decide to work with Ellenbogen over the various production companies in Palm Beach Gardens, Florida? After viewing the latest Prettau commerials produced for Tischler Dental, Dr. Jay Ajmo and Office Administrator Amy Oakes were confident in our skills and experiences. He and Oakes flew into New York on November 16th to shoot footage for two television commercials, one infomercial, and a web video production.

Dr. Ajmo revealed, “Your team (Ellenbogen) was awesome! Thanks for doing such a great job on the shoot. You guys made us really comfortable and were really professional”.

The shoot took place throughout Dr. Tischler’s 10,000 square foot world-class facility. Dr. Ajmo and Ms. Oakes discussed the life-changing product, Prettau that is custom made for patients in Tischler Dentals’ in-house laboratory.  The implant bridge is then offered to dental offices throughout the US, such as PGA Dentistry.  Dr. Ajmo performs the Prettau Implant Bridge and is currently working on about a dozen cases with Dr. Michael Tischler at the Tischler Dental Laboratory.

The Ellenbogen Group has been specializing in medical, dental, and pharmaceutical advertising, with twenty-eight years of experience in digital media. The footage was shot simultaneously with a two Canon 5D Mark IIs and a Canon 35mm Lens.
The PGA Dentistry web video and television spot will be listed when completed.

In the summer of 2012 we produced a video for Central Hudson that essentially needed to show the connection between a large company and it’s local community. To complete this project, we worked with Central Hudson’s clients, Adams Fairacre Farms and Marshall & Sterling. Captured footage of local businesses established the close relationship Central Hudson has with their clients. Footage of the employees working throughout the local streets to appreciative residents of the area were incorporated into the :30 video.
While we were working on two separate videos for Central Hudson, our minds were open to shots that would be suitable for this video. Since Central Hudson wanted local businesses and members to be focused in the video a lot of preparation, time, and creative thought went into the production. Steering away from actors and having employees in the video supported the message Central Hudson wanted to get across- they may be a large company but their ties are in their local community.

Bread Alone held a press conference to announce the construction of the production facility in Lake Katrina on Oct 15, 2012. Among the attendees were Senator Charles E. Schumer, Hudson River Ventures, Hudson Valley Economic Development Corp. (HVEDC), and Ulster County Executive Mike Hein. Ellenbogen Group, Inc. was hired to cover the HVEDC conference and produce a video story as we’ve done in the past year and a half with close to twenty announcements.

Schumer stated that Bread Alone will receive a $4.6 million U.S. Department of Agriculture Business and Industry Guaranteed Loan which will be used for renovations of the 26,000 foot facility. HVEDC also secured a $250,000 loan from Hudson River Valley Ventures LLC. The loan money will be put towards purchases, upgrades, and outfit the building creating a new standard for artisan baking for the thirty years of industry.

Schumer later added, “I am thrilled to be part of this fantastic day for Bread Alone – a small, job-creating business in the Hudson Valley that continues to demonstrate excellence in everything it does.” Bread Alone expects to double in revenue in the next five years, along with increasing local employment in the Ulster and Dutchess Counties, and throughout Hudson Valley.

Best organic and whole grains are used to produce the wide variety of breads and other baked goods at Bread Alone. Started in 1983, Dan Leader and his partner, Sharon Burns-Leader are working to develop jobs which will bring the grain-based economic roots back to the Hudson Valley. Dan and Sharon are cognizant of the importance in producing a video and want Ellenbogen Group, Inc. to show the continual success, process, and growth of Bread Alone.

The audio feed captured, at the press conference, has been delivered to local radio stations.

The video will be posted on the HVEDC website for later viewing.

The Ellenbogen team just wrapped production of the 2012 United Way of Dutchess and Orange County, campaign video.

The video was shown at their annual kick-off event and is used to set the stage for individual meetings and presentations at companies and organizations throughout the campaign drive.

The concept of this video shows how we can all help to “re-draw” the lines that divide the “haves” and the “have-nots” in our region.  These connecting lines of help, caring, and financial support, can bring all of us closer, making for a better community as a whole.

This is Ellenbogen’s fifth campaign kickoff video for the United Way, working with Toolbelt Media, and we feel it is the most powerful one yet.
Every shot was done in the Hudson Valley by our production team, and not one image was stock footage. We shoot all the footage with a Canon 5D MKII camera with the use of specialty “shift and tilt” lens system to get that very unique moving focus and shallow depth of field. In post production we added a special slow motion and color grading to make the video really smooth. Helicopter aerial video footage courtesy Hudson Valley Economic Development Corp, shot by Ellenbogen in 2011

Cast and Crew:

Talent for the video was proved by United Way

Written by Steven Berner, and Judith Brush
Jeremy Ellenbogen was the executive producer
Zoltan David was the director and cinematographer
Edited by Alex Pierson
and sound by Eric Jacobs
Narrated by Steve Berner

We feel this piece is really simple yet highly impactful, enjoy!